Samsung 2026 OLED and Frame Pro TVs: Prices, Specs, and Everything New
Samsung has officially launched its 2026 TV lineup in the US, headlined by three new OLED series and an expanded Frame Pro range. The new models pack 165Hz gaming, AI upscaling, glare-free panels, and a first-ever feature that lets non-Frame TVs display art. Prices start at $1,200 for the entry-level OLED and go up to $6,500 for the flagship 83-inch S95H. Here’s everything worth knowing.
2026 OLED Lineup: S95H, S90H, and S85H
Samsung’s 2026 OLED lineup consists of three tiers, all powered by the company’s latest AI-driven processing and designed for both cinephiles and gamers:
| Model | Sizes | Starting Price | Key Feature |
|---|---|---|---|
| S95H (Flagship) | 55”, 65”, 77”, 83” | $2,500 | Floating metal bezel, Art Store, Glare Free |
| S90H (Mid-tier) | 42”–83” | $1,400 | Glare Free, 165Hz gaming, great value |
| S85H (Entry) | 48”–83” | $1,200 | Most affordable Samsung OLED, solid baseline |
S95H: The Flagship
The S95H is Samsung’s crown jewel for 2026. The standout design change is a large metal bezel that creates a “floating” look when wall-mounted. More significantly, it’s the first non-Frame TV to support Samsung’s Art Store — meaning you can display curated artwork when you’re not watching content. Both the S95H and S90H feature Glare Free technology and VDE-verified Real Black and Real Color performance.
Gaming Features
The S95H and S90H pack Samsung’s Ultimate Gaming Pack:
- Motion Xcelerator 165Hz — ultra-smooth gameplay on compatible devices
- NVIDIA G-SYNC Compatible — tear-free gaming with NVIDIA GPUs
- FreeSync Premium Pro — adaptive sync for AMD and Xbox
- Up to 240Hz when connected to a PC via HDMI 2.1
The Frame Pro 2026: Art TV Gets More Accessible
| Size | Price | Panel |
|---|---|---|
| 55” (NEW) | TBA | Neo QLED, Glare Free |
| 65” | $2,000 | Neo QLED, Glare Free |
| 75” | $2,800 | Neo QLED, Glare Free |
| 85” | $4,000 | Neo QLED, Glare Free |
The big news: Samsung is adding a 55-inch Frame Pro for the first time, making the premium Art TV experience more accessible. The Frame Pro steps up from the regular Frame with a Neo QLED panel (better backlighting and contrast), support for the Wireless One Connect box (no cable clutter), and refresh rates up to 144Hz (240Hz via PC). A new Micro HDMI port with eARC support improves audio quality when connected to soundbars.
Samsung Vision AI: Smart TV Gets Smarter
All 2026 models feature Samsung Vision AI Companion, which integrates:
- Bixby voice assistant (built-in)
- Microsoft Copilot integration
- Perplexity AI for search and questions
- AI upscaling for content enhancement
- Intelligent picture and sound optimization based on what you’re watching
The AI integration is notably more aggressive than LG’s approach — Samsung is positioning its TVs as AI-powered entertainment hubs, not just displays. Whether that’s a feature or an annoyance depends on your tolerance for smart TV bloatware.
Full 2026 Samsung TV Price List
| Model | 55” | 65” | 77” | 83” |
|---|---|---|---|---|
| S95H OLED | $2,500 | $3,400 | $4,500 | $6,500 |
| S90H OLED | — | $2,000 | $3,000 | $5,300 |
| S85H OLED | — | $1,600 | $2,800 | $4,500 |
| Frame Pro | TBA | $2,000 | — | — |
Samsung vs LG: The 2026 OLED Battle
Samsung’s 2026 lineup puts direct pressure on LG, which remains the OLED market leader. The key competitive advantages Samsung is pushing:
- Glare Free technology on both S95H and S90H — LG doesn’t offer this on mid-tier models
- Art Store on the S95H — previously exclusive to Frame TVs, now on a flagship OLED
- 165Hz gaming with G-SYNC + FreeSync — matches LG’s gaming specs
- Aggressive pricing — the S85H at $1,200 undercuts LG’s entry OLED
For buyers, this competition is great news. Both Samsung and LG are delivering excellent large-screen TVs at increasingly competitive prices.
Frequently Asked Questions
How much do Samsung’s 2026 OLED TVs cost?
Samsung’s 2026 OLED TVs start at $1,200 for the 48-inch S85H entry model. The mid-tier S90H starts at $1,400, and the flagship S95H starts at $2,500 for the 55-inch model, going up to $6,500 for the 83-inch version.
What’s new about the Samsung Frame Pro 2026?
The 2026 Frame Pro adds a new 55-inch size option, Neo QLED panel with better backlighting, Wireless One Connect box support, refresh rates up to 144Hz (240Hz via PC), and a Micro HDMI port with eARC for improved soundbar connectivity. Prices start at $2,000 for the 65-inch model.
Do Samsung 2026 OLED TVs support 165Hz gaming?
Yes. The S95H and S90H models feature Samsung’s Ultimate Gaming Pack with Motion Xcelerator 165Hz, NVIDIA G-SYNC Compatible, and FreeSync Premium Pro. They also support up to 240Hz when connected to a PC via HDMI 2.1.
Can non-Frame Samsung TVs display art in 2026?
Yes, for the first time. The S95H flagship OLED is the first non-Frame Samsung TV to support Samsung’s Art Store, allowing you to display curated artwork when the TV is not in use.