OpenAI Launches $100/Month ChatGPT Pro Plan With 5x More Codex Usage
OpenAI has launched a new $100/month ChatGPT Pro subscription, creating a middle tier between the $20/month Plus plan and the $200/month Pro plan. The key differentiator: 5x more Codex usage than Plus, while the $200 plan offers 20x higher limits.
The New Pricing Tiers
| Plan | Price | Codex Usage | Best For |
|---|---|---|---|
| Plus | $20/mo | Baseline | Casual users |
| Pro (new) | $100/mo | 5x Plus | Developers, power users |
| Pro Max | $200/mo | 20x Plus | Heavy Codex users |
Why Codex Matters
Codex is OpenAI's autonomous coding agent that can write, debug, and deploy code. For developers who rely on Codex daily, the Plus plan's limits can be restrictive. The new $100 tier gives them 5x more headroom without jumping to the $200 tier.
This pricing move reflects the reality that AI coding tools are becoming essential infrastructure for developers. As Anthropic launched Claude Managed Agents and coding-focused AI tools proliferate, OpenAI needs to ensure developers stay on its platform.
The Revenue Strategy
With OpenAI projecting massive growth and preparing for an IPO, subscription revenue diversification is key. The $100 tier captures users who find Plus too limited but Pro too expensive — likely the largest segment of professional users.
Frequently Asked Questions
What does the $100/mo ChatGPT Pro plan include?
The new Pro plan offers 5x more Codex usage than the $20 Plus plan, along with enhanced access to advanced models and features for power users and developers.
How does it compare to the $200 plan?
The $200/month Pro Max plan offers 20x higher Codex limits than Plus. The $100 plan at 5x is designed for regular professional users who don't need maximum capacity.
Is Codex included in all plans?
Codex is available across Plus, Pro, and Pro Max tiers but with different usage limits. The new $100 Pro tier significantly expands what's available compared to Plus.