Google Merges Flow, Whisk, and ImageFX Into One AI Creative Studio

Google Flow AI Creative Studio merging Whisk and ImageFX into unified workspace

Google has just pulled off one of the most significant consolidations in the AI creative tools space. The company announced that Flow, its AI-powered creative platform from Google Labs, is being transformed into a comprehensive AI creative studio that absorbs both Whisk and ImageFX into a single, unified workspace.

From Experiment to Full Creative Suite

Flow started as one of several experimental AI tools under the Google Labs umbrella. But with over 1.5 billion creations generated since its launch, Google clearly saw enough traction to go all-in. The redesigned Flow now combines image generation, video creation, editing, and animation capabilities in one seamless interface — eliminating the need for creators to bounce between multiple tools.

The update brings a completely revamped user interface designed around unbroken creative workflows. Instead of opening separate apps for different tasks, creators can now draft, visualize, and refine their work without ever leaving the platform.

Whisk and ImageFX Join Forces With Flow

Perhaps the most notable change is the integration of Whisk and ImageFX directly into Flow. Google Labs confirmed that both experiments will begin merging into the platform, bringing their unique capabilities along for the ride. Whisk's creative remixing tools and ImageFX's powerful image generation features will now live alongside Flow's video and animation capabilities.

Under the hood, the platform is powered by Google's Nano Banana Pro model for image generation and Veo for video, giving creators access to frontier AI models without needing to understand the technical details.

Key Features of the New Flow

The redesigned creative studio packs several notable features:

  • Natural language prompting — describe what you want in plain English and let the AI generate it
  • Lasso tools — precision editing controls for fine-tuning AI-generated content
  • Unified asset management — all your images, videos, and animations in one place
  • Seamless workflow transitions — move from image generation to video editing to animation without switching tools
  • New editing tools and styles — expanded creative options for professional-grade output

Google's Play for the Creative Pipeline

Josh Woodward, who leads Google Labs, described Flow as "one of our fastest-growing new AI products" and emphasized that it was co-created with frontier creatives to fit real-world workflows. The message is clear: Google isn't just building AI tools for tech enthusiasts — they're targeting professional creators who currently rely on tools like Adobe Creative Suite, Canva, and others.

By consolidating its scattered AI creative experiments into one polished platform, Google is making a strong play to own the entire creative pipeline from ideation to final export.

The Bottom Line

Google's decision to merge Flow, Whisk, and ImageFX into a single AI creative studio is a smart consolidation move. With 1.5 billion creations already generated and frontier models like Nano Banana Pro and Veo powering the backend, the platform has both the user base and the technology to compete seriously in the AI creative tools market. For creators tired of juggling multiple apps and subscriptions, Flow's all-in-one approach could be exactly what they've been waiting for.