Bluesky Launches Attie, an AI App That Builds Your Social Media Feed For You

Bluesky, the decentralized social network with 43.4 million users, just dropped something unexpected at its Atmosphere conference: a standalone AI assistant called Attie that lets anyone build their own social media algorithm using plain English.

Built on Bluesky's AT Protocol and powered by Anthropic's Claude, Attie represents a bold bet that the future of social media isn't about platforms controlling what you see — it's about you telling AI exactly what you want.

What Is Attie and How Does It Work?

Attie is not a feature inside Bluesky. It's a completely separate app, the first product built by Jay Graber's new team since she stepped down as CEO to return to building. Users sign in with their Atmosphere login (any atproto-compatible app, including Bluesky), and Attie immediately understands their interests, interactions, and preferences because the entire ecosystem is open and shares data across apps.

From there, you simply talk to it. Want a feed of only AI news without the hype? Ask for it. Want to see posts from people in your city talking about local tech events? Just type it in. No coding, no complex filter setup — just natural language commands that Attie translates into custom algorithmic feeds.

"You control it, you shape it, without having to write code or know how to set up these feeds," says interim CEO Toni Schneider. "It's the beginning of just having a lot more people be able to build on top of the Atmosphere."

Jay Graber Returns to What She Does Best

The story behind Attie is almost as interesting as the product itself. Graber, who founded Bluesky and served as its CEO, realized she'd rather be building than managing. She transitioned to Chief Innovation Officer, handing the CEO reins to Toni Schneider (a partner at Bluesky backer True Ventures and former CEO of Automattic).

"She's an amazing leader and visionary, and we want her building more things and not worrying about operating the company," Schneider told TechCrunch. Graber's team started work on Attie a few months ago, and the Atmosphere conference attendees will be the first beta testers.

Graber's vision is direct: "We think AI should serve people, not platforms. An open protocol puts this power directly in users' hands."

$100 Million in Fresh Funding and No Crypto Plans

Alongside the Attie launch, Bluesky confirmed it has $100 million in additional funding from a round that closed last year, giving it three-plus years of runway. For a decentralized social network that's still figuring out monetization, that's a significant cushion.

And despite backing from several crypto investors, Schneider was emphatic: no crypto integration is planned. "It's the kind of investors who were attracted to crypto because of its decentralization," he explained. "This is decentralized social, so it fits." The company is instead exploring subscriptions, hosting services, and potentially charging for AI-powered features like Attie down the line.

Schneider draws a parallel to WordPress's ecosystem, which now moves over $10 billion a year through a completely decentralized, open system. "This is what we're hoping for, for the Atmosphere to have that similar ability for lots of these apps and services to coexist."

The Bigger Picture: Vibe-Coding Social Apps

The long-term roadmap for Attie goes beyond feed curation. Bluesky wants users to eventually vibe-code their own social apps — building entire experiences on the AT Protocol just by describing what they want to an AI. It's an ambitious vision that could leverage the growing AI infrastructure being built by companies like Anthropic and Google.

The Bottom Line

Attie is a clever move by Bluesky. Instead of trying to beat Twitter/X at the social media game directly, they're positioning the AT Protocol as a platform where anyone can build their own experience — with AI doing the heavy lifting. The question isn't whether the technology works (Claude is plenty capable), but whether enough users care about controlling their own algorithm to leave the convenience of centralized feeds behind.

For now, Attie is in private beta. But if Bluesky can deliver on the promise of "just tell AI what you want to see," it could be the most compelling reason yet for people to actually try the decentralized social web.