The lineup reads like a who's who of enterprise software: Productivity: Asana, Atlassian (Jira & Confluence), Airtable, Box Sales & Marketing: ActiveCampaign, Apollo.io, Attio CRM, Braze, Ahrefs Finance: Airwallex, Bigdata.com, Amplitude Developer Tools: AWS Marketplace, Blockscout, Benchling Science & Research: 10x Genomics Cloud, BioRender, bioRxiv Each connector lets Claude read from, write to, or interact with these platforms directly during conversations. Need Claude to pull your Jira tickets while writing a status report? Done. Want it to analyze your Amplitude data while drafting a product brief? Connected.

Anthropic Just Launched an App Store for Claude — And It's the Smartest Lock-In Play in AI

Q: Why This Is Brilliant (And Slightly Concerning)

Let's call this what it is: a platform lock-in strategy. And honestly? It's the smartest move Anthropic has made since launching Claude. Here's the playbook: once your team connects Claude to Asana for project management, Atlassian for documentation, Amplitude for analytics, and Braze for marketing automation — switching to ChatGPT or Gemini becomes exponentially harder. Your workflows, your data pipelines, your team's muscle memory — it all runs through Claude's connector ecosystem. Apple did this with the App Store. Salesforce did it with AppExchange. Now Anthropic is doing it with AI. The product that has the most integrations wins, not because it's necessarily the smartest model, but because it's the most connected one.

By SaveDelete February 27, 2026 Updated: February 27, 2026

Anthropic has quietly launched Claude Connectors — a full-blown marketplace where you can plug Claude into your favorite business tools. Think of it as an App Store, but instead of downloading games, you're giving an AI direct access to your CRM, project management, analytics platforms, and cloud infrastructure.

The connectors directory at claude.com/connectors already features over 100 integrations, all powered by the Model Context Protocol (MCP) — Anthropic's open standard for connecting AI models to external tools and data sources.

What's Available

The lineup reads like a who's who of enterprise software:

Productivity: Asana, Atlassian (Jira & Confluence), Airtable, Box
Sales & Marketing: ActiveCampaign, Apollo.io, Attio CRM, Braze, Ahrefs
Finance: Airwallex, Bigdata.com, Amplitude
Developer Tools: AWS Marketplace, Blockscout, Benchling
Science & Research: 10x Genomics Cloud, BioRender, bioRxiv

Each connector lets Claude read from, write to, or interact with these platforms directly during conversations. Need Claude to pull your Jira tickets while writing a status report? Done. Want it to analyze your Amplitude data while drafting a product brief? Connected.

Why This Is Brilliant (And Slightly Concerning)

Let's call this what it is: a platform lock-in strategy. And honestly? It's the smartest move Anthropic has made since launching Claude.

Here's the playbook: once your team connects Claude to Asana for project management, Atlassian for documentation, Amplitude for analytics, and Braze for marketing automation — switching to ChatGPT or Gemini becomes exponentially harder. Your workflows, your data pipelines, your team's muscle memory — it all runs through Claude's connector ecosystem.

Apple did this with the App Store. Salesforce did it with AppExchange. Now Anthropic is doing it with AI. The product that has the most integrations wins, not because it's necessarily the smartest model, but because it's the most connected one.

The MCP Angle

To Anthropic's credit, the connectors are built on the Model Context Protocol, which they've open-sourced. In theory, any AI model could use MCP connectors. In practice, Claude is the only major model with a dedicated marketplace and one-click setup for these integrations.

It's the classic open-standard-that-mostly-benefits-the-creator move. Android is "open source" too, but Google still controls the ecosystem. MCP being open doesn't change the fact that Anthropic built the storefront.

The Enterprise Play

This is clearly aimed at enterprise customers. The connector categories — CRM, project management, analytics, cloud infrastructure — are exactly what CTOs and IT directors care about. Anthropic isn't trying to win the "write me a poem" market. They're going after the "replace half our workflow tools" market.

The connectors page also lets third-party developers submit their own integrations, which means this marketplace is only going to grow. Every new connector makes Claude stickier. Every integration makes switching costs higher.

The Bottom Line

Claude Connectors is a smart product wrapped in an even smarter business strategy. The integrations are genuinely useful — connecting your AI assistant to your actual work tools is obviously valuable. But make no mistake: every connector you enable is another thread tying you to Claude's ecosystem.

Anthropic isn't just building an AI model anymore. They're building a platform. And if history teaches us anything, it's that platforms are much harder to leave than products.