10+ Key Technological Innovations in the Mahindra Thar ROXX

10+ Key Technological Innovations in the Mahindra Thar ROXX

The Mahindra Thar ROXX redefines what it means to be an SUV. It's not just a vehicle; it's a lifestyle. Get behind the wheel and experience the thrill of adventure like never before.

The Mahindra Thar ROXX isn't just another SUV; it's a statement, a revolution in the world of off-road vehicles. Built on a foundation of power, innovation, and unmatched capability, the Thar ROXX takes everything we loved about its predecessor and elevates it to new heights. Whether you're navigating city streets or conquering the toughest terrains, the Thar ROXX is designed to deliver an exhilarating driving experience.

Design That Commands Attention

From the moment you lay eyes on the Thar ROXX, its bold design commands attention. The C-shaped LED daytime running lights, combined with R19 Diamond Cut Alloy Wheels, create a striking first impression. The Dual-Tone Metal Roof not only enhances its rugged appeal but also offers durability that's ready for any adventure. Every detail, from the grille to the trapezoidal wheel arches, is crafted to make the Thar ROXX stand out as a true off-road icon.

Performance That Knows No Limits

At the heart of the Thar ROXX is the revolutionary M_GLYDE platform, built with high-strength steel for superior stability and comfort. This SUV is engineered to tackle the most challenging terrains with ease, thanks to its CrawlSmart Technology and 4XPLOR Terrain Modes. Whether you're wading through water, traversing snow-covered trails, or navigating muddy roads, the Thar ROXX's advanced suspension and drivetrain systems ensure you stay in control.

Sophistication Meets Comfort

Step inside the Thar ROXX, and you'll find an interior that blends ruggedness with refinement. The Skyroofâ„¢ Panoramic Sunroof offers an expansive view, bringing the outside world into your driving experience. The powered and ventilated seats provide unparalleled comfort, while the Harman Kardon sound system turns every journey into a concert on wheels. With best-in-class noise insulation, the cabin remains quiet and serene, even on the roughest roads.

Cutting-Edge Technology

thar roxx

The Thar ROXX is not just about off-road prowess; it's also packed with the latest technology. The ADAS Level 2 suite, featuring Forward Collision Warning, Autonomous Emergency Braking, and Adaptive Cruise Control, ensures your safety on every drive. The digital cockpit, complete with twin 26.03 cm screens and support for Wireless Android Autoâ„¢ and Apple CarPlayâ„¢, keeps you connected and entertained. Plus, with Adrenox Connected Car Technology, you can control various vehicle functions using voice commands, making your driving experience more intuitive than ever.

Ready for Any Adventure

With its unbeatable combination of design, performance, and technology, the Mahindra Thar ROXX is the definitive adventure vehicle. Whether you're an off-road enthusiast or simply looking for a versatile SUV that can handle anything life throws at you, the Thar ROXX is ready to take you there.

Major Features & Specifications of Thar ROXX

1. Exterior and Design

  • C-Shaped LED DRLs: The Thar ROXX features distinct C-shaped LED daytime running lights that enhance its front appearance.
  • R19 Diamond Cut Alloy Wheels: Designed for all-terrain performance, these wheels are framed within signature trapezoidal wheel arches.
  • Dual-Tone Metal Roof: The roof combines aesthetic appeal with functionality, offering a sleek black matte finish while being sturdy and durable.
  • Bold Grille: The Thar ROXX's grille is designed to be sleek and imposing, adding to its commanding presence on the road.
thar roxx

2. Performance and Off-Road Capabilities

  • M_GLYDE Platform: The Thar ROXX is built on a high-strength steel platform, providing superior comfort, stability, and handling.
  • CrawlSmart Technology: This system automatically adjusts throttle response to handle obstacles during off-road driving.
  • 4XPLOR Terrain Modes: The vehicle includes selectable terrain modes like Snow, Mud, and Sand, combined with an Electronic Locking Differential (ELD) for optimal off-road performance.
  • Intelliturn: Aids in navigating tight U-turns and intricate off-road trails, enhancing maneuverability.
  • 650 mm Water-Wading Depth: Allows the vehicle to navigate through deep water, making it highly capable in challenging conditions.

3. Interior and Comfort

  • Skyroofâ„¢ Panoramic Sunroof: The Thar ROXX features the largest panoramic sunroof in its segment, providing an expansive view.
  • Powered and Ventilated Seats: The driver's seat is power-adjustable and ventilated, ensuring comfort regardless of the temperature.
  • Harman Kardon Sound System: A premium 9-speaker system delivers high-fidelity audio for an enhanced in-car entertainment experience.
  • Quiet Luxury: The vehicle features best-in-class NVH dampening, ensuring a quiet and refined cabin environment even at high speeds.
  • Rear Seat A/C Vents: Ensures that all passengers are comfortable with well-distributed air conditioning.

4. Technology and Connectivity

  • ADAS Level 2 Suite: Includes features like Forward Collision Warning, Autonomous Emergency Braking, Adaptive Cruise Control, and Lane Keep Assist.
  • Digital Cockpit: The vehicle is equipped with twin 26.03 cm digital screens supporting Wireless Android Autoâ„¢ and Apple CarPlayâ„¢, providing a high-tech infotainment experience.
  • Adrenox Connected Car Technology: Features built-in Alexa, vehicle status alerts, and geo-location services, enhancing connectivity and convenience.
  • 360° Camera with Obstacle View: Provides a comprehensive view around the vehicle, making parking and navigating tight spaces easier.

5. Safety Features

  • 35+ Standard Safety Features: Including 6 airbags, comprehensive ESP 9.3 suite, Automatic Emergency Braking, and more.
  • Electronic Stability Program (ESP): Available across all variants, ensuring stable handling and control.
  • Electronic Locking Differential (ELD): Enhances traction on tricky surfaces by distributing power to all four wheels in microseconds.
thar roxx

6. Customization and Variants

  • Multiple Variants: The Thar ROXX is available in various trims, each offering different features tailored to different needs, from basic functionality to advanced off-road capabilities.

Comparison table of the Mahindra Thar ROXX and the Jeep Wrangler

FeatureMahindra Thar ROXXJeep Wrangler
Engine2.0L Turbo Petrol, 2.2L Turbo Diesel2.0L Turbocharged Inline-4, 3.6L V6
Power128.6 kW (Diesel)262 bhp (2.0L), 285 bhp (3.6L V6)
Torque370 Nm (Diesel)400 Nm
Transmission6-Speed Manual/Automatic8-Speed Automatic
Drive Type4WD with selectable terrain modes4WD
SuspensionWatt's-Link, MTV-CL/FDD dampersHeavy Duty Suspension with Gas Shocks
Ground Clearance226 mm238 mm
Water-Wading Depth650 mm760 mm
Off-Road FeaturesCrawlSmart, Intelliturn, Electronic Locking DifferentialTru-Lok® Electronic Locking Differentials, Rock-Trac 4x4 System
Infotainment10inch Digital Cockpit, Harman Kardon Sound12.3-inch Uconnect Touchscreen
Safety6 Airbags, ESP 9.3, ADAS Level 2 SuiteAdvanced Safety Group, including Adaptive Cruise Control
Dimensions (L x W x H)4428 mm x 1870 mm x 1923 mm4882 mm x 1877 mm x 1838 mm
Fuel Tank Capacity57 Liters85 Liters
Price (Approx.)₹16 - ₹24 Lakh₹60 - ₹70 Lakh

The Mahindra Thar ROXX is a more affordable off-road SUV with advanced features and robust off-road capabilities, making it a strong competitor to the more expensive Jeep Wrangler, which offers greater power and premium off-road technology.