Bing (formerly Live Search, Windows Live Search, and MSN Search) is the current web search engine from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 and since then growing on a steady pace. Started from 8.0 % of market share in May, 2009 : it is now 3rd largest search engine on the web with 11.5 % market share after Google and Yahoo (via nexus).
Clearly Bing’s importance in search is increasing and I think that webmasters should pay attention to their website’s search optimization.
As Bing already growing on a positive node, online marketers want to know that how to increase their website ranking and be on the top of the result page of Bing search engine.
So, in this article, we are sharing 11 SEO tips to improve your site ranking in Bing Search Engine.
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- Title of your Webpage : The first and most important way is to put keywords that would summarize the contents of your webpage. To make your webpage on the top of the search engine, you must correlate the title with your webpage content.
- Age of your Domain Page : Bing loves old domain pages. It simply means, older the domain page : more chances your webpage have to be on top of the search results page. So, next time when you think of opening a website, don’t forget to buy an old domain.
- More and more text :Unlike other search engines, Bing seems to focus on amount of text. If the content of your web page has at least 300 words you are likely to get high rank in Bing search engine.
- Check broken links : Always make sure to check broken links or unclosed tags from time to time. If there is any broken link on your website, Bing would not work properly to index your website which in results prevents people to re-direct to your web pages.
- Proper HTML coding style : Make sure that your web pages are designed and coded according to standards of World Wide Web Consortium (W3C). So, you have to use only well-formed HTML codes and test your web pages using W3C validation service for better evaluation.
- Updated webpages : Bing likes updated webpages the most. It means if you have change the location of any webpage of your site, then you should re-direct your visitors to the new webpage.
- MSNBot crawler friendly website : Make sure to use “robots.txt” file in your main directory which allows the MSNBot to crawl your website. MSNBot is a spider that crawls into your website to look for keywords and texts.
- Link out to other websites : If compared to Google, your ranking of website is not effected by linking to a page outside your website. You can freely link to other websites as well but be sure not to overdo it because it may effect your Google pagerank. As we all know that Google penalize your rankings, it would be better to add rel=”nofollow” to your external link tags to save your website from Google’s penalty.
- Keyword rich meta information : Be sure to put your best keywords in meta information which includes the meta description, title and keywords. All search engines love keyword rich meta information and this technique also applies same in Bing search engine.
- Make your URL’s static and simple : A static URL is easier to index if compared to URL’s that are complicated or that changes often. And on the other hand, simple URL’s is also easy to bookmark and remember.
- Watch for Malicious Softwares : Always check the links to the webpages which leads your visitors to malicious softwares or third-party websites that has malicious contents and contents that are unrelated to your website.
Most important tip is that your website’s content matches with your keywords which will surely help you to get good ranking in Bing search engine.
I know for many of them, these tips seem very basic or common. You have to believe me these things works but only when you stick with these tips.
As I’ve been using the Swift theme on my blog, how would I know whether the theme is coded properly? Is there any tool which help me to verify the structure of my blogs theme.
Also thank you for mentioning in the 7th point for allowance of MSNbots which I didn’t add.
Regards,
Sagar Gholap
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@Sagar earlier Swift themes was good but now you may see many links at footer which is not good as per SEO perpective .
Nice article Yogesh
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Number of links in footer haven’t increased, they are the same as before.
Good article Yogesh. MSNBot not only read text but also grabs css & images. This is new trend what I observed. MSN & Google Bots both grabs css & images too.
For MSN BOTS I have very bad experience. Frequency of visiting MSNBots are more also I observed 2 different versions of MSN Bots are crawling our sites.
Last thing one can not ignore BING. Less than one year BING released a lot of including MAPs & APIs.
./Nikhil
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Nice article Mr. Yogesh….was very helpful.
can U chek my blog….wether the theme is good -SEO supported- or recommend me some.
and How can I allow the bot crawlers?
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Very useful and timely for me.
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Very helpful information (as usual) here Yogesh! I hadn’t put much thought into ranking with Bing, that is, until now!
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Very useful, but there is not enough to be 1st in Bing!
The general understanding is that if you SEO for Google, you are automatically optimizing your site for other search engines as well. Having said that, other search engines do have different criteria, but from past experiences I would say it’s not worth the effort.
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Nice Post. Very usefull tips, however can you explain, if facebook can anyway help in SEO of my website in India
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I wont really agree with your point that stated the web design should be W3C complaint. There have been various cases that prove that W3C complaint HTML and CSS are not necessary even though it helps other crawlers to access your site effectively!
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Really Nice article Yogesh
contains lots and lots of useful tips in improving ranking of my new site
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All these tips are well good for optimizing the site but i have one question do bing support flash cause i have seen now more number of sites where flash is been used which i think becomes difficult for the crawlers to crawl them….. please do let me know…
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Good post Yogesh. Please, can you tell me if bing also consider page load performances, in site ranking???
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Hm.. mir war immer Google zu liebe. Mit MSN bin ich oder war ich nicht immer zufrieden. einfach verkompliziert.
these are basic tips but always helps any webmsters
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I find that Bing Traffic has a better conversion rate and it worth trying to Target.Thanks for the Tips
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good tips buddy as i am getting very less traffic from Bing this will surely help me to get some good visitors from Bing also
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After the recent change on Google on long tail keyword, we all really need to optimize all our article for every type of site. Thanks for this info.
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Yaah!I have look your SEO blog & i got some important points regarding “Improve Your Site Ranking In Bing Search Engine”.If we remember your all point so we will get good ranking.
At last your blog is very nice & informative & i really recommand it.
Lovely tips.
Will try to focus more on bing. Actually bing’s traffic has increased on ,y site but it is still not enough and i think my domain needs to be older to be indexed
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All of these rules are good for all search engines. Great stuff in general.
This is a nice tip to get good ranking in Bing. I quite agree that this can work for other search engines as well.
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Msn bot is too slow, thanks for the tips.
Very helpful information because most of people only writes about google, but search engine is not only google so i think improve site ranking in bing also important to get more traffic.
I will try it with my old domain and lets see what happen.
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interested article… i will practice this tips for my blog.
Though there are many search engines, Google is the one that is the most instrumental in getting traffic to your website.
Though there are many search engines, Google is the one that is the most instrumental in getting traffic to your website.
Bing is pacing up rapidly and one must consider the above mentioned valuable tips to enhance site-ranking in Bing Search Engine.
How tweeter and facebook can help in getting page rank
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one of the actual amazing publish I’ve actually seen in this forum. I this really much beneficial for my personal upcoming perform. many thanks to a person very much .
I have just started to receive good traffic from bing.. Looking ahead for better bing traffic. Thanks for these tips.
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I appreciate the way you seize the heart and soul of the idea, really excellent writting approach, I enojoyed it!
Thanks Yogesh bro, were good tip. but its nothing new..
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Many thanks, it very helpful article
Can any one tell me is their any bing tracking code like google analytic