A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign,symbol,color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity – in effect the personality of a product, company or service.
But have you ever think what makes the brand great ? What are the important things we have to remember to make a brand successful ?
There are different practices to make a brand successful and it differs from product to product, services to services and corporate brands.
So, in this article, I am sharing 5 eternal tips to make a successful brand that apply equally to product, services and corporate brands.
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Protect your brand : Trademark, Patent Law and copyright offers provision for the protection of your brand, logo, colors, the styles and shapes of packaging , new invention, artistic, literary, and musical works from period of 20 years to 50 years.
Honor your Stakeholders : Stakeholders of your brand are your Customers, Employees, Share-holders, Trade Partners, Industrial Commentators, Opinion Leaders and Interest Groups. They want you to listen them and to act possibly. It really enhances the performance, innovation, transparency and a sense of social responsibility within the company and outside the company.
Treat your brand as an investment, not a cost : Brands are among the most important assets that a business can own, and strong brands can ensure business continuity in times 0f difficulty. A brand must relevant to their customers, contemporary and appealing at every span of time. For this, a company has to spend a sufficient amount of money on advertising, marketing and in product development.
Exploit the financial potential of your brand : As well as seeking ways to extend the brand through new product development, you should look opportunities to exploit the equity in your brands through co-branding, licensing and franchising. These can be highly lucrative ways to exploit your brand, broadening its exposure and enhancing its message.
Understand that successful brand management nowadays is a complete task : It requires skills not normally associated with the traditional marketing function. The ability to brief market research companies, advertising agencies and designers, to liaise with the sales and distribution people and to survive the off skirmish with the “bean counters” is no longer enough. Brand manager certainly needs all above skills but they also need to understand how a brand can be managed for benefit of shareholders and how to ensure customer satisfaction.
Source Idea : Brands and Branding written by Rita Clifton and John Simmons
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I am brazillian and actually have 2 internet business, and answering e-mails take me at least 2 hour per day!
Well, that’s a common problem faced by every internet business company mostly. But to be successful, you have to give prompt reply to all of your incoming mails.Your consumers love your prompt reply..
Hello. Dear,
I need information of mining company branding. Could you help me pls.i couldn`t find out any knowledge and info from google and wikipedia.
TNx.
Sencerely
Oyuk.
we r dealing with american diamond studs with sterling silver.
eblue retailventures pvt. ltd is a retail venture of EXXOTIC INDIA..
Thanks for the details, Ayush! We are basically a branding and creative design ageny dealing in all kinds of communication strategy related to ATL and BTL activities! Would love to meet you in future!
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very good. thanks !
Thanks indir!
Dear Yogesh, Truely agree wid all the points. Keep it Bro
Thanks Rajiv:)
nicely illustrated.views for stakeholders r really gud.i hp people frm my company read dis n learn smthg. i think wth spending money on advertising company needs pay equal attention on product quality,service & in time delivery.
dis makes a brand; a respectable brand
Dear Sandhya,
You are absolutely right, to make a good brand you have to always be ahead in the market..service and product quality always remains the key with so much competition..
good job dost
Thanks Neeraj..its good to see you here..
nice post yogesh.really nice tips, everyone should do this…would love to see more articles from you…good luck:-)
Thanks Ashish..surely try to come up with good articles in the future..
A very nice article. it has really really enlightened us and m sure all the users and readers will definitely derive benefits from it. All the best Sir.
Thank you very Santosh..These are some general tips everyone should do..
Great tips. this is very helpful and very informative for me. I should do that step. Thanks for the sharing! good luck.
Thanks Mencari and best of luck..
Dear yogesh,i agree wid u……. deffinatly if u wana make a successful brand u should follow these 5 points….. bst of luck….
Dear Vikas,
You are right vikas, these are some eternal truths applied equally to every product or service as I mentioned in the above article.
Best wishes..
Well that’s really a very nice job buddy. I am very much inspired by your work. Keep it up………
Thanks DVD..
Hi Yogesh… Its really a wonderful article… Good job.. at this young age you r doing an excellent work.. Surely it will be of use to many… keep it up!!!!!!! God Bless u….
thanks..
take care..
Dear Veena,
Its really nice to see your lovely comments.Thanks for you wishes and you liked my first article.
u take care too..
thanks..
Good luck..
I agree with you
I agree with you, i love inet
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Hii Aditya,
Its really nice article ..u done well job..infact I’m nt so fond of these kind of business articles but ur work is really appreciable ..M sure it help lot to readers..keep it up .
Thank you very much pearl..:)
hi
Thanks for sharing your knowledge with us it is a great post.
shailendra nain
Hi, Thankyou shailendra..
Very good tips! Thanks for linking me to this article.
As a start-up, the process seems very daunting to me, but I know that all of the hard work is worthwhile, in the end. I imagine it will take me another year or two to really DEFINE my brand, but at least I love what I do.
Take care!
Jennifer Moore
JenniferLynn Productions, LLC
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Hi,
Thanks Jennifer for appreciating my work.I have seen your work and you will surely make your brand, the only thing is that you have to be consistent..Best wishes for your future.
Take care too.
Yogesh Mankani
SyncBrains Communications
Never forget that products can be replicated, but brands can’t. Brands provide businesses with a huge competitive advantage…
Great article…!
You are absolutely right Ben.Brand can’t be duplicated..Thanks Bro. for your valuable comment.
This may be true in the B2C market, but B2B, the decision making process is more central as opposed to peripheral (so based on logic rather then emotion)….
hey yogesh .. Its really nice article ..u done well job..Great tips.
hey..
nice article for all the brand executives of companies fighting to survive in market.buddies follow these tips n rule d market..
Thanks Neha,Well, I can’t say that these steps help you to rule the market but it will help you to create a brand for a long run and to differentiate your brand from others.
In any case they are very clear and concise tips…. well done
Thanks for your comments…
I like your last point most because it is exactly what most forget: “Understand that successful brand management nowadays is a complete task” indeed. I mean, brand managers should always keep in mind that it is a task that one never completely masters either. On failure though : never give up!
Thanks for the comments Fernando!!You are absolutely right..customer satisfaction,stake holders, share holder are the most important factors brand management should keep in mind always..
Hey dude,
Its for a nobel cause for all business(es).
Grt job!
Thanks Sumit..This is must do tips for any brand or business.
Thanks for giving the useful tips. The are really helpful.
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Thanks Rishabh to see you here commenting. Hope this will be helpful for others too.
Very insightful post. I am just getting started with trying to create and market my brand, so this was information I really needed to see. I will make sure I stop by again for some more useful tips. I like the way you included customer and clients as stakeholders. I dont think we think about that perspective often enough. thanks again.
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Thanks Jessi for your comments and liking my post. Actually, to make a successful brand is a very large subject but I tried to collaborate some tips after doing research which is must do for every brand. After worked for some large brands as a account strategist, I came to the point that customers are the real stake-holders for any brand because they are the ones taste the end product or service.
Thanks again for your comments and would love to see you around!!
Thanks for this and happy new year to you
Thanks and Happy New Year to you too.
great post. Never really put to much thought into protecting my brand. creating a brand is a good way to promote your business
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Thanks for liking and these tips are not only a way to promote your brand but also helps in building faith in your consumers. I believe now you surely put some thoughts over brand building
Great tips! I have bookmarked your post and subscribed to your Rss feed for future posts. Thanks!
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Thanks Sarasota.I’ll try to come up with more interesting and informative blogs in future.:)
Yogesh, some very good points. However, myspace for example, paid the price by exploiting the financial potential of their brand. murdoch set a target of a billion dollars in revenue, which meant that the focus was more on monetisation that on the brand itself: more ads, less users. Facebook ultimately, was the only player to gain.
Hello Chris, I am glad that you like the post!! Well, there are different strategies and business plans to exploit the financial potential of every brand which is mostly decided in the starting and updated time to time as per the situation.
Facebook emphasized mostly on users because the more users means more money.
I can’t say that these steps help you to rule the market but it will help you to create a brand for a long run and to differentiate your brand from others. Thanks for sharing.
I agreed that these are not the hard and fast points to make your brand rule the market but these are some useful tips which helps you to build your brand for long run. Even thats build a faith in your consumer mind too!!
I completely agree with you. These are 5 basic things that one should strictly follow to make a successful brand. You should treat your brand as an investment, that is so true. I loved reading your post. This is one is going to my bookmarks, i will comeback for a re-read. Thanks for sharing this post with us.
Thanks Robert, I’m glad that you like the post and also thanks for bookmarking the site. These are some of the eternal truths behind making of any brand. Everyone should follow these points to make their brand for a long run!!
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Thank you for another informative and wise one
Thanks Morten..Glad you like the post!!
Branding is everything, and so is a constant marketing effort. I however do meet so many successful business developers, that brand wise can´t see the opportunities in what they have developed – all by heart and love to what they do. I wish more people could understand the branddriven approach, and believe in what they got. They would be able to stress their market share to other values! Thank you for giving us all a reminder!
You are most welcome..Glad you like the post and I really appreciate your you views and agreed with you that most of the brand brand developers is not focusing on the main goal. I think everybody know their brand value if they want to create a great brand for their consumers.
And its really good to listen that this post helps others to remind them of what they are doing with their brands at presently.
Good job. Thanks for the article.
Thanks, glad u liked it
I agree with you yogesh that success of a brand is depends upon differnt products.Nice post, i like last point the most because it is exactly what most forget: “Understand that successful brand management nowadays is a complete task” indeed.
Thank you for such useful tips.Keep writing such stuff in future too.
Will surely do. Thanks for commenting,its really good to see that you like the post and agree with my points. I am agreed to you that almost every branding person forget about the complete branding and they do what they are doing from more than decades.
A very nice post! I do agree with all your points and I like the way you represented it. Thank you for such an useful information shared.
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Thanks for the heads up and your comment is really a motivational booster for me. Thanks again mate.
This article is very interesting. I think everyone should make a brand licensing.see the fashion brands licensing agency
I was expecting a more original and elaborate article.
Great Article,One day i want to have a brand for my business,This article help me to make a Successful Brand..thanks.
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wow nice advice..i hope i could be successful with these tips..
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A brand is an object which people have in their mind already which would later help you in generating leads via trust.
Its all about being talked about.
very well said. thanks!
What a great point!
But It is suite for big company, with small one, “Nail your skill”.
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Good tips. Nice explained. Very helpful for novice designers & companies.. Thanks a lot for sharing your insight.
You are right. They aren’t having enough of an effect. We probably should use a lot more.
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