There are different practices to make a brand successful and it differs from product to product, services to services and corporate brands, but below are eternal truths that apply equally to product, services and corporate brands.
Protect your brand : Trademark, Patent Law and copyright offers provision for the protection of your brand, logo, colors, the styles and shapes of packaging , new invention, artistic, literary, and musical works from period of 20 years to 50 years.
Honor your Stakeholders : Stakeholders of your brand are your Customers, Employees, Share-holders, Trade Partners, Industrial Commentators, Opinion Leaders and Interest Groups. They want you to listen them and to act possibly. It really enhances the performance, innovation, transparency and a sense of social responsibility within the company and outside the company.
Treat your brand as an investment, not a cost : Brands are among the most important assets that a business can own, and strong brands can ensure business continuity in times 0f difficulty. A brand must relevant to their customers, contemporary and appealing at every span of time. For this, a company has to spend a sufficient amount of money on advertising, marketing and in product development.
Exploit the financial potential of your brand : As well as seeking ways to extend the brand through new product development, you should look opportunities to exploit the equity in your brands through co-branding, licensing and franchising. These can be highly lucrative ways to exploit your brand, broadening its exposure and enhancing its message.
Understand that successful brand management nowadays is a complete task : It requires skills not normally associated with the traditional marketing function. The ability to brief market research companies, advertising agencies and designers, to liaise with the sales and distribution people and to survive the off skirmish with the “bean counters” is no longer enough. Brand manager certainly needs all above skills but they also need to understand how a brand can be managed for benefit of shareholders and how to ensure customer satisfaction.
December 21, 2009 at 6:31 am
I am brazillian and actually have 2 internet business, and answering e-mails take me at least 2 hour per day!
December 21, 2009 at 12:44 pm
Well, that’s a common problem faced by every internet business company mostly. But to be successful, you have to give prompt reply to all of your incoming mails.Your consumers love your prompt reply..
December 21, 2009 at 11:37 am
we r dealing with american diamond studs with sterling silver.
eblue retailventures pvt. ltd is a retail venture of EXXOTIC INDIA..
December 21, 2009 at 12:47 pm
Thanks for the details, Ayush! We are basically a branding and creative design ageny dealing in all kinds of communication strategy related to ATL and BTL activities! Would love to meet you in future!
December 21, 2009 at 2:16 pm
http://savedelete.com/5-tips-to-make-a-successful-brand.html http://fb.me/3P6ERjr
This comment was originally posted on Twitter
December 21, 2009 at 5:12 pm
very good. thanks !
December 21, 2009 at 7:32 pm
Thanks indir!
December 21, 2009 at 9:40 pm
5 Tips to make a successful Brand:
http://savedelete.com/5-tips-to-make-a-successful-brand.html
This comment was originally posted on Twitter
December 21, 2009 at 11:44 pm
Dear Yogesh, Truely agree wid all the points. Keep it Bro
December 24, 2009 at 10:39 am
Thanks Rajiv:)
December 22, 2009 at 1:11 am
nicely illustrated.views for stakeholders r really gud.i hp people frm my company read dis n learn smthg. i think wth spending money on advertising company needs pay equal attention on product quality,service & in time delivery.
dis makes a brand; a respectable brand
December 24, 2009 at 10:41 am
Dear Sandhya,
You are absolutely right, to make a good brand you have to always be ahead in the market..service and product quality always remains the key with so much competition..
December 22, 2009 at 7:04 pm
good job dost
December 24, 2009 at 10:42 am
Thanks Neeraj..its good to see you here..
December 22, 2009 at 9:44 pm
nice post yogesh.really nice tips, everyone should do this…would love to see more articles from you…good luck:-)
December 24, 2009 at 10:43 am
Thanks Ashish..surely try to come up with good articles in the future..
December 22, 2009 at 10:45 pm
A very nice article. it has really really enlightened us and m sure all the users and readers will definitely derive benefits from it. All the best Sir.
December 24, 2009 at 10:45 am
Thank you very Santosh..These are some general tips everyone should do..
December 23, 2009 at 10:31 am
Great tips. this is very helpful and very informative for me. I should do that step. Thanks for the sharing! good luck.
December 24, 2009 at 10:46 am
Thanks Mencari and best of luck..
December 23, 2009 at 2:23 pm
Dear yogesh,i agree wid u……. deffinatly if u wana make a successful brand u should follow these 5 points….. bst of luck….
December 24, 2009 at 10:55 am
Dear Vikas,
You are right vikas, these are some eternal truths applied equally to every product or service as I mentioned in the above article.
Best wishes..
December 23, 2009 at 6:10 pm
Well that’s really a very nice job buddy. I am very much inspired by your work. Keep it up………
December 24, 2009 at 10:47 am
Thanks DVD..
December 23, 2009 at 7:58 pm
Hi Yogesh… Its really a wonderful article… Good job.. at this young age you r doing an excellent work.. Surely it will be of use to many… keep it up!!!!!!! God Bless u….
thanks..
take care..
December 24, 2009 at 10:51 am
Dear Veena,
Its really nice to see your lovely comments.Thanks for you wishes and you liked my first article.
u take care too..
thanks..
Good luck..
December 28, 2009 at 5:02 pm
I agree with you
December 28, 2009 at 5:04 pm
I agree with you, i love inet
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December 24, 2009 at 3:49 pm
Hii Aditya,
Its really nice article ..u done well job..infact I’m nt so fond of these kind of business articles but ur work is really appreciable ..M sure it help lot to readers..keep it up .
December 25, 2009 at 12:39 pm
Thank you very much pearl..:)
December 24, 2009 at 6:00 pm
hi
Thanks for sharing your knowledge with us it is a great post.
shailendra nain
December 25, 2009 at 12:40 pm
Hi, Thankyou shailendra..
December 25, 2009 at 12:24 am
Very good tips! Thanks for linking me to this article.
As a start-up, the process seems very daunting to me, but I know that all of the hard work is worthwhile, in the end. I imagine it will take me another year or two to really DEFINE my brand, but at least I love what I do.
Take care!
Jennifer Moore
JenniferLynn Productions, LLC
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December 25, 2009 at 12:46 pm
Hi,
Thanks Jennifer for appreciating my work.I have seen your work and you will surely make your brand, the only thing is that you have to be consistent..Best wishes for your future.
Take care too.
Yogesh Mankani
SyncBrains Communications
December 25, 2009 at 11:46 am
Never forget that products can be replicated, but brands can’t. Brands provide businesses with a huge competitive advantage…
Great article…!
December 25, 2009 at 12:49 pm
You are absolutely right Ben.Brand can’t be duplicated..Thanks Bro. for your valuable comment.
December 26, 2009 at 12:40 pm
This may be true in the B2C market, but B2B, the decision making process is more central as opposed to peripheral (so based on logic rather then emotion)….
December 26, 2009 at 5:29 pm
hey yogesh .. Its really nice article ..u done well job..Great tips.
December 27, 2009 at 10:51 pm
hey..
nice article for all the brand executives of companies fighting to survive in market.buddies follow these tips n rule d market..
December 28, 2009 at 11:08 am
Thanks Neha,Well, I can’t say that these steps help you to rule the market but it will help you to create a brand for a long run and to differentiate your brand from others.
December 29, 2009 at 4:01 am
In any case they are very clear and concise tips…. well done
December 29, 2009 at 2:05 pm
Thanks for your comments…
December 29, 2009 at 11:49 pm
I like your last point most because it is exactly what most forget: “Understand that successful brand management nowadays is a complete task” indeed. I mean, brand managers should always keep in mind that it is a task that one never completely masters either. On failure though : never give up!
December 30, 2009 at 11:40 am
Thanks for the comments Fernando!!You are absolutely right..customer satisfaction,stake holders, share holder are the most important factors brand management should keep in mind always..
December 30, 2009 at 6:08 pm
Hey dude,
Its for a nobel cause for all business(es).
Grt job!
January 1, 2010 at 4:46 pm
Thanks Sumit..This is must do tips for any brand or business.
January 1, 2010 at 5:29 pm
Thanks for giving the useful tips. The are really helpful.
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January 2, 2010 at 9:27 pm
Thanks Rishabh to see you here commenting. Hope this will be helpful for others too.
January 2, 2010 at 2:47 pm
Very insightful post. I am just getting started with trying to create and market my brand, so this was information I really needed to see. I will make sure I stop by again for some more useful tips. I like the way you included customer and clients as stakeholders. I dont think we think about that perspective often enough. thanks again.
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January 2, 2010 at 10:10 pm
Thanks Jessi for your comments and liking my post. Actually, to make a successful brand is a very large subject but I tried to collaborate some tips after doing research which is must do for every brand. After worked for some large brands as a account strategist, I came to the point that customers are the real stake-holders for any brand because they are the ones taste the end product or service.
Thanks again for your comments and would love to see you around!!
January 3, 2010 at 4:38 am
Thanks for this and happy new year to you
January 4, 2010 at 7:14 pm
Thanks and Happy New Year to you too.
January 4, 2010 at 4:50 am
great post. Never really put to much thought into protecting my brand. creating a brand is a good way to promote your business
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January 4, 2010 at 7:22 pm
Thanks for liking and these tips are not only a way to promote your brand but also helps in building faith in your consumers. I believe now you surely put some thoughts over brand building
January 4, 2010 at 9:28 am
Great tips! I have bookmarked your post and subscribed to your Rss feed for future posts. Thanks!
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January 4, 2010 at 7:34 pm
Thanks Sarasota.I’ll try to come up with more interesting and informative blogs in future.:)
January 5, 2010 at 8:56 am
Yogesh, some very good points. However, myspace for example, paid the price by exploiting the financial potential of their brand. murdoch set a target of a billion dollars in revenue, which meant that the focus was more on monetisation that on the brand itself: more ads, less users. Facebook ultimately, was the only player to gain.
January 5, 2010 at 9:16 pm
Hello Chris, I am glad that you like the post!! Well, there are different strategies and business plans to exploit the financial potential of every brand which is mostly decided in the starting and updated time to time as per the situation.
Facebook emphasized mostly on users because the more users means more money.
January 6, 2010 at 12:46 pm
I can’t say that these steps help you to rule the market but it will help you to create a brand for a long run and to differentiate your brand from others. Thanks for sharing.
January 7, 2010 at 1:44 am
I agreed that these are not the hard and fast points to make your brand rule the market but these are some useful tips which helps you to build your brand for long run. Even thats build a faith in your consumer mind too!!
January 6, 2010 at 7:03 pm
I completely agree with you. These are 5 basic things that one should strictly follow to make a successful brand. You should treat your brand as an investment, that is so true. I loved reading your post. This is one is going to my bookmarks, i will comeback for a re-read. Thanks for sharing this post with us.
January 7, 2010 at 11:11 am
Thanks Robert, I’m glad that you like the post and also thanks for bookmarking the site. These are some of the eternal truths behind making of any brand. Everyone should follow these points to make their brand for a long run!!
January 9, 2010 at 11:26 am
5 Tips to make a successful Brand – by @iliketocollect – http://bit.ly/52E4Rr
This comment was originally posted on Twitter
January 9, 2010 at 11:32 am
5 Tips to make a successful Brand – by @iliketocollect – http://bit.ly/52E4Rr
This comment was originally posted on Twitter
January 12, 2010 at 2:45 pm
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January 16, 2010 at 5:29 pm
Thank you for another informative and wise one
January 17, 2010 at 11:34 am
Thanks Morten..Glad you like the post!!
January 19, 2010 at 5:26 pm
Branding is everything, and so is a constant marketing effort. I however do meet so many successful business developers, that brand wise can´t see the opportunities in what they have developed – all by heart and love to what they do. I wish more people could understand the branddriven approach, and believe in what they got. They would be able to stress their market share to other values! Thank you for giving us all a reminder!
January 21, 2010 at 2:04 pm
You are most welcome..Glad you like the post and I really appreciate your you views and agreed with you that most of the brand brand developers is not focusing on the main goal. I think everybody know their brand value if they want to create a great brand for their consumers.
And its really good to listen that this post helps others to remind them of what they are doing with their brands at presently.
January 25, 2010 at 6:02 pm
Good job. Thanks for the article.
January 26, 2010 at 3:40 pm
Thanks, glad u liked it
February 4, 2010 at 4:03 pm
I agree with you yogesh that success of a brand is depends upon differnt products.Nice post, i like last point the most because it is exactly what most forget: “Understand that successful brand management nowadays is a complete task” indeed.
Thank you for such useful tips.Keep writing such stuff in future too.
February 5, 2010 at 2:56 pm
Will surely do. Thanks for commenting,its really good to see that you like the post and agree with my points. I am agreed to you that almost every branding person forget about the complete branding and they do what they are doing from more than decades.
February 25, 2010 at 10:14 am
A very nice post! I do agree with all your points and I like the way you represented it. Thank you for such an useful information shared.
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February 27, 2010 at 9:01 pm
Thanks for the heads up and your comment is really a motivational booster for me. Thanks again mate.