Whether we talk about a small or large business, Naming always means a lot. A good name which effectively illustrates the brand will make your company talk of the town.
I think anyone coming with a business idea, would put same effort as they put into market research, writing the business plan, choosing geographical area and investing money. In simple terms, your brand name should communicate the significant description of the product you are coming with.
On the other hand, you have to be make sure that the name you are choosing is already not trademarked or under registration by some other person.
There is also lot of debate over what is a good business name among the naming experts? Some of them think that the name should be informative, so their target segment will know immediately about the business, while some believe that name should be a blank cardboard to create an image.
Given all the above considerations that help to make a good company name, I believe that there are 4 golden rules which you should always keep in mind while naming for a business.
So, let’s discuss the 4 golden rules of naming a business which will help you to create a distinctive yet effective brand image.
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1) Stay Away From Big Brand Names : Never try to copy a look-alike or sound-alike name of established big brand names. It is not good to choose a name that impersonates an already big brand because this is not productive in the long run of the brand.
2) Over – creativity Is Also Harmful : Your relation with a customer starts with a name, so your name should be creative from others to remember. But overdoing creativity is a cause of confusion. So always avoid over-creativity while naming of a brand or company.
3) Time Is The Key : Be patient while choosing name for your company. Do some basic market researches; ask your friends, family, relatives to catch their impressions on different names. Always do 3 to 4 rounds of brainstorming sessions with company officials and naming experts before selecting any name.
4) Big Picture : Do not think small. Today you are working locally, but think of the future; your name needs to make sense globally. A good name is only that is free to travel all over the world without any trademark issues or language problems.
So, what do you think, do you have a business name that meets the requirements of all above rules? Feel free to share your views with us in the comments section below, we love to hear you shout.
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Even though I am not a business owner. I really loved your tips. I think you are right when it comes to a business name, it has to be catchy and global. So one should do a lot of research before coming up with a name
good tips on naming business.bookmarked
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Thanks for sharing these tips. They are quite handy and one must keep in mind while choosing a name for its company.
Also stay away from a combo business name…….examples: twig and thistle, milk and honey, flower and whiskey, paper and thyme – Those are novice business names and too cute. Stick to one syllable and word if at all possible. These types of names are easier to remember and say.
Awesome Post Brother!
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Very informative , I like it
Thank you for the post and tips. While I eventually will open my freelancing business (winter of next year) – I used an acronym, which can also be helpful. The name I have thought of and still am contemplating is ideal WINDS – “A Web, IT, Networking & Design Studio”. So for my 2 cents, another tip for everyone still deciding on a name, is you may think of using an acronym to implement into it.
Nice set of tips, will try to remember it if I establish a company in future or will refer my friend if the feel the need. Thanks for this Yogesh.
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My wife and I were just talking about this. As a web design and graphic design solutions provider. I think we make sense.
Nice tips.
My name for my graphic design business is simply my name. I can just add taglines I suppose but I consider names at times.
My last employer tried to copy Nationwide Insurance. They got some business from it and then got a big Ol Cease and Desist order from Nationwide’s lawyers. I came up with a new name for them. I was just their graphic designer. I cant remember why I chose that name- dont want to mention it here though.
Ta for taking the time on this, I was looking all over for something similar, but this has proven to be just as helpful.
These are good rules, just a bit general, but very valid, for every person that wish to start their business!
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…yes business name should be informative, so at the targeted sector will know immediately about the business and service that is provide by the company once. And thanks for sharing the 4 golden rules of naming a business, it is very important to keep them in mind when propose and starting a business.
so many tips are sharing in this site.
What your saying is completely genuine. I know that everybody need to say the same thing, but I just think that you put it in a way that everyone can realize. I also enjoy the photos you place in the following. They in shape so nicely with what youre trying to say. Im positive youll reach so a lot of men and women with what youve got to say.