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Webinar software is a tool that provides a platform for the companies to conduct interactive live and recorded promotional or educational video presentations to existing or potential clients.
Using webinar software, hosts can offer a portal to present original materials, organize attendee lists, post invitations and login credentials, and view and reply to questions that arise along with presentations using live chat features.
Save money: Webinars offer user to save the money user would otherwise spend on traveling to and from conferences, lodging, and other fees. With faster access for attendees, user will likely see a easier return on investment (ROI) for webinar software also.
Increase attendee engagement: Using features like polls and live chats, hosts can helps attendees to be active participants in webinar presentations. Additionally, webinars are importantly faster for attendees to access, making it much more likely that people will attend presentations they can see from their own offices or homes.
Make branded presentations: Many webinar software systems allow users to tailor presentations with their own logos, images, colors, or graphics. By this is makes a stronger brand experience for attendees and creates brand recognition and credibility.
Event management: Scheduling, launching, running, and managing all logistics related to webinar activities or other live presentations.
Live chat: Enabling attendees and hosts to communicate in real time during webinars via text-based chat.
Screen sharing: Allowing hosts to share screens during webinars so all attendees are able to view presentation materials.
Multiple hosts: Providing presenter permission to multiple users so webinars can be co-hosted by two or more individuals.
Polls and voting: Creating and launching quick polls for attendees to take in real time during webinar presentations for promoting engagement.
Customizable branding: Adding brand-specific logos, colors, or other images to the webinar interface to create an immersive brand experience for attendees.
Most products available in the market are priced on a monthly basis according to the number of authorized hosts or webinar attendees. Pricing can be divided into three pricing tiers based on their starting price.
Pricing models vary: Some webinar software providers price their products by the number of attendees, many of them so by the number of hosts or users, and others price their software according to the duration of the webinar broadcast. This is a good thing as it provides users plenty of options to find the system that works best for them. On the other hand, it adds a big step to the research process when finding systems that meet user needs.
Internal versus external webinars: One big question buyers should ask themselves before purchasing webinar software is who their audience will be. Some of the webinar systems have geared towards companies and corporations for internal presentations to employees, while others have been designed for external events.
Artificial intelligence (AI) applications for webinar: With the advent of AI and all the applications being developed, it’s not surprising these algorithms will be applied to webinar software to enhance the content. Things like engagement metrics, attendance numbers, and webinar topics can be calculated to get the best practices for operating valuable webinars which attendees will get the most out of.
Focus on attendee experience: The aim of webinars is always to get the attention of audiences and present important information, and new features are being created to do that even more efficiently and effectively. Augmented reality (AR) and Virtual reality (VR) have been used to make remote webinars feel like in-person presentations.