3 Best Survey Software with Ultimate Buyers Guide

Google Forms

Web-based platform for individuals & businesses Build customizable forms Conduct surveys Generate real-time response charts. Survey builder application allowing to create customizable forms 


Seamlessly automates data collection Analysis designing & distributing questionnaire, Sophistication Best-in-class 24/7 customer support Leading data security


GPS-enabled, web-based form building tool Create survey forms Data collection reviewing Sharing multiple submissions in real-time Form building tool helping users to create survey forms 

Survey Software

Survey software gives its users a chance for designing, conducting, scheduling, and publishing electronic surveys, polls, and questionnaires for various purposes like conducting market research, evaluating customer satisfaction, and getting employee feedback.

Survey software can have a wide range of user feedback formats like check boxes, radio buttons, drop-down menus, and free-form text fields. It can also offer data reporting tools with line graphs, bar graphs, net promoter score (NPS), and cross-tab reports.

Survey software is used to get feedback from a targeted users or samples using a computer-assisted method, that  comes in various ways. At its deep rooted survey software solutions offer you design, send/receive and analyze surveys, generally thru the internet and with drag-and-drop tools and automated functionality. Survey software solutions make the whole process faster, much more accurate and more comfortable to accomplish than any other manual surveys.

It can be used in a wide variety of ways, like for employee satisfaction, customer feedback, market research,  post-event analysis, and academic program assessment. Usually, survey software offers you with the following: enquire about the right questions; get to the audience; grill feedback; and take action on the conclusions.

The increase of online surveys and its enabler, survey software, can be attached to eCommerce, that in itself is having a increasing growth. The global online survey software market will continue to have a 12% CAGR until the end of 2021, within the equal period that eCommerce transactions will plateau. The software category will break down into niches to target heights like healthcare, retail, market research, financial services and manufacturing.

Likewise, mobile utility helps survey designers to laser target respondents, further increasing the need of survey software. This is because it offers location-targeted campaigns that enhance a company’s understanding of their clientele. The capability to get respondents is also being utilized in survey projects and the equal growth trajectory is expected in the niche as more clients consume internet content from their phone or tablet.

Advantages of Survey Software

Easy question creation. With 15 question types, and rating scales, multiple choice, and more, it’s much more easier to create online surveys from scratch. Choosing certified questions from Question Bank, library provides with question templates.

Custom branding. Customizing the look and feel of the surveys. Adding the logo, company colors, name, and images. Creating own survey URL and sending respondents to a promotional landing page while survey completion.

Advanced features. Getting the data needed with required questions and response validation. Eliminating bias with random assignment and randomization. Creating interactive surveys with logic and question piping. 

Find survey respondents. Reaching ideal target market through high-quality buying, well-targeted responses through fast DIY market research solution.

Make survey anonymous. More often than not, you’re in a better position to take a decision whether audience wishes the feedback to be kept private or to not; while focus is kept on equipping the clients with the technology and know-how so clients can make and act on that decision.

Faster and more accurate analysis: Manual surveys take time to conduct, but users need to manually log the results and run spreadsheet reports analyzing reports. The manual data entry process is prone to errors. A survey management solution automates data entry, eliminating errors in capturing data.

Budget control for incentivized surveys: Surveyors keep running out of budget sooner than they realize, especially for global surveys, where survey incentives vary based on region and the number of responses can skew to specific regions. Survey management software allows users to implement question logics to limit the number of responses. For example, a survey can include a question on the respondent’s country, and stop surveys as soon as a maximum number of responses is reached.

Characteristics of Survey Software

Multiple question types: Creating a variety of question and answer formats such as multiple choice, check box, and open answers.

Reporting/analytics: Viewing real-time survey performance metrics (completion rate, bounce rate, and time spent on surveys), and survey results (question stats, NPS score, and cross-tab reports).

Survey builder: Creating and managing surveys using default templates and question types like radio buttons, rating scales, and drop-down fields.

Customizable templates: Drafting, saving, and repurposing questionnaires and surveys.

Email marketing: Creating and sending email blasts and campaigning with the survey link in the email body, and tracking the performance of campaigns.

Question branching: Creating participant-specific questions based on the answers to previous questions.

Price of Survey Software

Most products in the survey software market are priced on a “per user, per month” basis, and can be divided into three pricing tiers based on their starting price. A premium product, which is priced higher, may include additional features like open API, question piping, and SPSS reporting.

Points to Ponder while Buying Survey Software

Types of survey solutions: Survey software can be divided into one of three types, depending on the purpose :-

Computer-assisted telephone interviewing (CATI): The survey tools provide users manage phone-based surveys and telephone questionnaires. The tools assist users by giving questions and scripts and allowing users to record interviews for future references.

Computer-assisted personal interviewing (CAPI): The solutions provide users with recording and managing one-to-one personal interviews. Interfaces help both interviewers and interviewees helps in navigating through surveys and capturing survey information.

Computer-assisted web interviewing (CAWI): The tools enabling users for managing online surveys, creating custom survey pages, and sharing them with respondents through email, social media, and websites. Buyers looking for survey software should be able to assess the survey requirements and choosing the type of survey solution accordingly.

Total cost of ownership (TCO): Most survey management products are available in tiered pricing models, with the price dependant on the number of surveys and number of questions per survey. Buyers who do not calculate the TCO accurately may end up spending more money than needed. Buyers should enable assessing their monthly and annual survey requirements, calculating cost based on their demands, and shortlist products accordingly.

Survey Software Trends

Adoption of chatbot-based surveys is on the rise: Adoption of chatbots is growing faster than ever, and the trend is also making its way into the survey software market. Chatbots helps in making surveys more interactive by offering a conversational interface for presenting questions and capturing responses. The solutions for helping users personalizing conversations and providing respondents with additional information on the questions whenever needed, resulting in increased engagement and better response &  completion rates.

Mobile-optimized surveys are the next big thing: Today’s digital age can be characterized by the proliferation of mobile devices. Not only is smartphone usage at an all-time high, but the time a user spends on their phone is also increasing. For this reason, businesses requirement to optimize their surveys for mobile devices. A mobile-optimized survey solution not only provides smartphone users with easy access, but the mobile functionality also helps in enabling surveyors to validate respondents using GPS tracking functionality.

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