3 Best Marketing Automation Software with Buyers’ Guide

HubSpot Marketing Automation

Powerful Tool Turns visitors into leads Lead flows Forms Kickback emails Analytics Designed to make it easy  Efficiently grows business Capture leads Optimize marketing based on data No guesswork

Intercom

Build customer relationships Personalized Messenger-based experiences Customer journey World’s most successful companies use it Uses conversational customer way like  ChatBots

Omnisend

All-in-one omni channel marketing automation platform, Built for growth-focused eCommerce brands, Automate marketing processes Bringing channels under one easy-to-use roof,  Earn revenue with sophisticated workflows 

Marketing Automation Software Buyers Guide

Marketing Automation Software

Marketing Automation Software provides businesses with  automation in  marketing processes and offers end-to-end management of marketing campaigns with campaign design, content publishing, tracking, marketing analytics, and customer segmentation.

Marketing push their projects towards customers with automated messages through web, social, email, and text. Messages are sent automatically, with pre-set instructions known as workflows. Workflows can be defined by templates, custom-built from scratch, mid-campaign or modified to get better results.

Marketing and sales departments utilizes marketing automation to automate online marketing campaigns and sales activities to enhance revenue and increase efficiency to maximum level. When automation is used efficiently to handle repetitive tasks, employees are free to utilize higher-order problems, and human error is decreased.

Marketing automation offers with lead generation, scoring, and nurturing, as well as with measuring overall ROI on campaigns. The time- and cost-saving effects of automation enhance as an organization increases in size and complexity. Good marketing automation systems are made to design and scale with the business.

Marketing automation having a set of tools designed to simplify and streamline some of the most time-consuming responsibilities of the modern marketing and sales promotion roles. Automation is all about simplifying a business world that is growing far too complex from automating the lead qualification process to creating a hub for digital campaign creation, so much quickly.

Marketing automation helps in implementing a digital marketing strategy without manually clicking “send” on every message, email, campaign, or post creating. Better automation tools helps in identifying the audience, design the right content, and automatically start actions based on schedules and customer needs and behaviour. Once the campaign rolls out, you can focus on some other tasks, then analyze and tweak the marketing plan as results start coming in. An automated marketing strategy can save time and resources, driving revenue and ROI while the focus on growing the business.

Advantages of Marketing Automation Software

Effective cross-selling and upselling campaigns: Cross-selling and upselling are multitude processes and have a number of marketing challenges. For each campaign, marketers require to make customer lists, customize letter text, and keep an eye on campaign stats. A marketing automation solution helps in automating every processes by offering users with de-cluttered lists, best email templates, and split-testing options. Marketers also get to track the campaign responses in real time.

Streamlined marketing operations: A marketing automation software offers a screenshot of each and every marketing projects and campaigns to get available on a dashboard, saving managers the disadvantages of tracking each campaign separately.

Scalability in sales seasons: The October to December holiday sales season is considered a number of planning and execution challenges for marketers. Businesses decreases the  significant sales opportunities if they are unable to manage the massive scale of marketing needed. Marketing automation software offers segmented lists, email automation, and other features that help businesses manage variable loads effectively at these times.

Features of Marketing Automation Software

Analytics/ROI tracking: Monitoring conversion rates and tracking the effectiveness and profitability of marketing efforts. Few products also offer reports on customer behavior trends.

Campaign management: Creating a sequence of marketing actions to complete specific marketing goals and monitoring real-time performance of multiple stages of a campaign.

Lead management: Storing information on leads and contacts and tracking them throughout the sales process.

Lead nurturing: Engaging with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.

Segmentation: Group leads and contacts based on specific attributes like age, gender, and location. Some products offer statistics on the likelihood to convert, which can be used to prioritize leads.

Drip campaigns: Creating a process flow for marketing campaigns and guiding leads based on actions like time-to-respond and items browsed. Users can utilize drag-and-drop interfaces to program campaign logic like condition-based routing and follow-up emails.

Channel management: Coordinating marketing efforts across channels like landing pages, email, and social media.

Price of Marketing Automation Software

Most products in the market are priced on a per-month basis and can be divided into three pricing tiers based on their starting price. A premium product is priced higher and has some additional features like SEO tools, A/B testing, predictive lead scoring, and social media marketing.

Points to Ponder while Marketing Automation Software

Anti-spam compliance needs: Businesses require to adhere to a number of spam compliance in the marketing practices. CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. Domain Keys Identified Mail (DKIM) mandates that emails have a cryptographic authentication process for the email domain verification. Marketing automation solutions provide users with compliance by performing quality checks and actively flagging users when an critical component is missing or misrepresented in marketing message or an email. Buyers must assess the compliance requirements and shortlist marketing automation solutions accordingly.

Mobile-responsive templates: Mobile advertising is at all-time high, and marketers cannot ignore the opportunity. Definitely, mobile advertisements will account for 3/4th of total digital advertising spend in past years. This trend makes it crucial for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages like landing pages and email campaigns. Some marketing automation products offer users design mobile-optimized websites.

Marketing Automation Software Trends

Artificial intelligence (AI) will drive personalization in the marketing automation software space: Artificial intelligence can offer marketers with valuable insights on customer behavior and utilize the information to personalize campaigns to appeal to the buyers’ requirement. AI can observe a customer’s browsing history and tap pattern and use the information to offer personalized deals to the customer. Due to the rise in AI adoption, we can expect to get more use cases of this technology in the next three to five years.

Marketing software will use chatbots to automate manual tasks: The adoption of chatbots is growing faster than ever before, with marketing automation space. A chat bot gives an opportunity businesses to interact with the customers and prospects in a increased personalized way. A chat bot can provide marketers with offers of real-time deals and discounts to customers based on the product searches and purchase history. Through this kind of marketing techniques, marketers can offer more dynamic deals to customers than via an email marketing campaign. It is expected that chat bot technology will become mainstream within few coming years.

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