By
Jyoti Tejpal
Video conferencing solution Collaborate with team members Share files, documents and screen Projects move faster Work with browser mobile device & video system Integrated audio video and content sharing Keep conversations private Highly secure Cisco Collaboration Cloud
Best for Entrepreneurs Marketers Community managers Content creators Gamers Church leaders Increase reach Completely professional live streaming suite to boost visibility online Easily broadcast platform Customize streams Engage with audience in real-time drive action
Built with ease of use Serve all sizes All-in-one platform Powerful video communication strategies Marketing Sales Customer success HR team Create online events Easy to do Meetings Webinars Conferences Online Training courses Podcast interviews Product demos Browser-based platform to organize events
Live Streaming Software provides companies with transmission of live events on the internet when engaging with target audience. Businesses utilizes live streaming software to broadcast company events, promotion of products and entertainment of followers.
Live Streaming is best the way of data transmission used while watching video on the Internet. It helps to deliver a video file in a jiffy, from a remote storage location. By transmitting a few seconds of the file at a time on the internet, there is no need to download the entire video before starting to play it. Live streaming is a type of transmission of a video over the Internet in real time, without recording and storing it earlier. TV broadcasts, video game streams, and social media video can nowadays all be live-streamed.
Think about real time streaming or live streaming as the difference between an actor reciting a memorized monologue and improvising a speech. The content is created beforehand, stored, and then relayed to the audience in earlier days. But nowadays, the audience receives the content in the same moment the actor creates it – just like in live streaming.
The term live streaming refers to broadcast live streams. One-to-many connections which go out to multiple users at once. Video conferencing technologies such as FaceTime, Skype, and Google Hangouts Meet work on real-time communication (RTC) protocols unlike the protocols used by one-to-many live stream broadcasts. Live streaming work on a technical level. The main steps which are taken behind the scenes in a live stream:
Segmentation Compression
Encoding Content delivery network (CDN) distribution
CDN caching Decoding
Video playback Video capture
Live streaming initiates with raw video data. The visual information is captured by a camera. This visual information is represented as digital data inside the computing device to which the camera is attached. It can also be said that 1s and 0s at the deepest level.
Segmentation
Video have a lot of digital information, which is why it takes longer to download a video file than to download a short PDF or an image. Because it would not be practical to send all the video data out over the Internet at once, streaming video is divided into smaller segments a few seconds in length.
Compression and encoding
The segmented video data is compressed and encoded. The data is compressed by removing redundant visual information. The CDN sends the live stream out to all the users who are watching the stream. Each user’s device receives, decodes, and decompresses the segmented video data. A media player on the user’s device interprets the data as visual information, and plays the video.
Improved engagement: Live streaming creates a sense of urgency for your audience, and holds their attention in ways other mediums don’t. Live streaming tools are also built to foster interactions between you and your viewers. Hold a town hall to announce a new initiative, use a live Q&A to promote a new product, or provide live customer support, all of which boosts customer engagement.
Actionable analytics: Live streaming tools provide analytics to give better understanding to the audience and refine future events accordingly. Discover metrics like viewing time, viewer locations, participation levels, and more.
Increased reach: Video can be streamed in real time directly using social media platforms, website, and video sites simultaneously. Recordings are automatically available after events conclude and can be shared across varied platforms.
Real-time broadcasting: Transmitting live video from anywhere internet connection is available.
Access control: Regulating the accessing person the system by issuing passwords, setting permissions, and limiting sharing options.
Audience analytics: Tracking and analyzing viewership/audience metrics.
Audience engagement: Engaging viewers with various tools like live chat and surveys.
Session recording: Recording live streaming sessions for future reference.
Social media streaming: Streaming directly to social media channels.
Most products in the market are priced on a per host basis and can be divided into three pricing tiers based on their starting per host, per month price.
Live streaming software products are best and unique in as they come in a wide variety of pricing models like per host, per event, per hour, and per participant which means that a company hosting a single live event once per month with a large group of participants may prefer one pricing model, while a business that streams every day to a small group of participants prefers another. Ensure to consider various pricing models according to the company’s specific requirements.
Live video supporting remote workers: Businesses are turning to live streaming software to keep employees immersed in everything from company announcements to team building exercises as the world embraces working from home.
Live production features becoming more common: Unlike polished pre-recorded video, live streaming is usually improvised and gritty. But people who prefer to take the impromptu production up a notch, live streaming software have professional audio mixing, graphics tools, and the ability to switch between multiple feeds, with pre-recorded video.
