Digital marketing is the constant subject of innovation. From Instagram reels to white label SEO services, there are plenty of new methods to get the word out about your brand and skyrocket your conversions.
But what do all these methods have in common?
They’re all focused on providing immediate information to consumers because nothing drives customers away, like having them wait to get information or buy something.
Out of all these methods, one is showing promising results: chatbots.
You know what I’m talking about, I bet. Those “Chat Now” boxes pop up at the bottom of a website’s page.
And truthfully, chatbots’ popularity isn’t surprising. With competition levels soaring, using a live chat can set your business apart. Forbes found that 62% of US consumers like using live chats to interact with companies.
Being able to interact with your customers in real-time on a homepage or sales page is a great way to increase your lead conversions.
But there’s one problem. A lot of businesses are misusing their chatbots.
So, keep reading to learn more about the right ways to use chatbots to boost your lead conversions right away.
Why are chatbots essential for business?
According to Business Insider Intelligence, about 80% of businesses will use chatbots within the next two years.
It would help if you considered using live chat in your business because they allow customers to get to their end goal as quickly as possible, whether to get more information or make a sale.
Since bots work around the clock, they can engage with your customers whenever the need arises.
Best of all, bots save you time and money by relieving human resources from mundane and repetitive tasks. This frees up your employees’ time which allows you to allocate them towards more productive business tasks.
With that said, Juniper Research estimates that chatbots will save businesses about $8 billion annually by 2022. So why not take advantage of this opportunity?
So, in short, chatbots are great at:
- Reducing human errors
- Improving your brand identity by delivering rapid service
- Building relationships and selling to your audience.
How to use chatbots to increase lead conversions
#1 Personalized Messages
Chatbots are an excellent way of gathering data about your customers.
Creating a chatbot on social media platforms like Facebook is great for your business because these brands collect tons of information about their users.
But did you ever think of using your chatbot to help personalize your messages?
Here’s what I mean.
Facebook and the like store information about their user’s names, ages, gender, and profiles. All of which you can use to write highly specific messages and ads tailored to your audience.
And here’s why that’s important. Studies have shown that personalized subject lines are 26% more likely to be opened than those without them.
So why do personalized subject lines matter?
Besides increasing your overall open rates, personalized messages boost your revenue, click rates, and transactional rates. The reason is simple. People don’t like to get treated like a number. They resonate more with messages that speak directly to them.
So, if you want to increase your sales, don’t overlook the power of personalization that chatbots offer.
#2 Segment Your List
One of the most significant advantages of using chatbots is storing all the interactions your customers have with your bots.
This means you can gather all sorts of information about your customers to segment them into different categories.
And that’s not all. Visitors who engage with your live chat can quickly turn into leads because you gain insight into your customers’ interests.
Imagine if you knew your customers’ common pain point, you could check your current live chat log and use a bot to engage with them actively.
And once you collect all this information, you can use it to segment your list before you retarget them to boost your conversions. You can then transition consumers interested in purchasing to a human being.
So, in short, when it comes to having the upper hand in a competitive market, chatbots are valuable tools.
Stick around to find out how you can use them to increase your repeated business.
#3 Engagement
The most common reason for using chatbots is to engage with your customers in real-time.
This means using your bot to show videos, engage with questions, and point to resources that will get your visitors closer to doing the action you want them to do.
For example, your bot could pull from your FAQ section to answer common questions immediately. You’re increasing your engagement without expending any resources or effort.
If a customer is on your sales page for more than 90 seconds without taking any action, you can prompt your bot to ask your customer a question and point them in the right direction.
In a nutshell, chatbots simplify your business’ customer service.
Now, on to the final way you can use chatbots to increase your lead conversions.
#4 Use Bots to Increase Repeated Business
Chances are if you’ve interacted with a bot, the business is storing all the communication you’ve had with it.
E-commerces are a great example of how bots get used to repeat business. They do an excellent job of asking you if you would like to be kept up to date with your order on Facebook, notifying you when your product is shipped, delivered, or delayed.
And who doesn’t want the ability to track their package?
But it doesn’t end there. You can also send your customers a message through your chatbot to ask them to leave a review.
With online shopping being more popular than ever before, reviews are an integral part of your business, and for a good reason. No customer can resist the urge to look up reviews before making a purchasing decision.
Specifically, 97% of customers rely on reviews to inform themselves about a product before purchasing it.
So, while you might spend time buying reviews and enticing a review out of customers with discounts and free products, you may want to focus on optimizing your chatbots to get a review.
But that’s not all; a few weeks after your customer has bought from you, you can upsell them through your chatbot.
While your conversion rates might not be as high, you’ll still get a few customers who’ll bite the bullet.
An extra sale is a welcomed sale.
Conclusion
Chatbots can be a game changer for your business if you use them correctly.
They can cut your customer support costs in half while also increasing your conversion rates.
If you want to build a relationship with your audience and increase your revenue, you should try out chatbots.
While the benefits of live chat seem too good to be true, they are genuine if you work with the right chatbot service.
So, if you’re interested in experiencing the fantastic benefits of chatbots for your business, check out our chatbot services.