3 Best Fundraising Software for NPOs with Buyers Guide

Donor Tools

Fast Simple Affordable Online Database for charities churches growing organizations Smart decisions, Raise Money, Unlimited users Unlimited donations Smart tags

Auction Software

High performing auction solutions for weddings clothing Gym Golfing Pets Freelancers Buy & sell tools for Auction Reverse-Auction Penny-Auction & Silent-Auction

Accelevents

Virtual, Hybrid, and In-Person events, Automates silent auction, Attendees can bid, submit & pay by text messaging/online, Creates smooth & effective experience

Fundraising Software 

Fundraising software gives a platform for nonprofit organizations for tracking and managing pledges, contributions, and donor data. The software promotes non-profits targeting potential donors more efficiently compared with doing activities manually. 

It also provides tools to check on the effectiveness of fundraising campaigns.

Nonprofit fundraising activities help in raising money for a specific purpose. It is key to understand what a nonprofit organization is and the many fundraising options that are available to get the most out of this guide.

A nonprofit organization operates in a capacity that is beneficial to the community, either as a whole or to a specific group or cause. These organizations are often charitable, educational, religious, artistic, or scientific. Churches are religious organizations that are usually classified as nonprofit organizations. Certain colleges and schools are nonprofits, since some are scientific research groups. They do not intend to make a profit, therefore, any money received goes toward maintaining the organization or toward the purpose it was created for.

Advantages of Fundraising Software

Streamlined volunteer management: Fundraising software can speed up registrations and helps in improving communication with volunteers. It helps in storing details like volunteers’ contact information & assigned tasks or events. You get quick access to volunteer information that can be used to plan a workforce for future events.

Simplified reporting for data analysis: Fundraising software helps in automating the process of compiling and analyzing donor data. It helps in allowing non-profits for generation custom reports as well as for comparing and sharing pledge and donor data in a simple format like PDF or CSV. It provides a dynamic view of the data for helping you effectively for evaluating the status of the fundraising goals.

Wider presence and reach: The software helps you in managing data about donors, prospects, events, and donations. This data can be used in classifying donors on criteria like demographics and donation patterns. You can create custom marketing strategies for different types of donors and expand the reach based on the classification.

Features of Fundraising Software

Payment processing: Accepting, recording, and reconciling financial transactions, with credit card transactions.

Donor management: Managing donor relationships during various stages/activities by collecting data like contact information and previous outreach information.

Campaign management: Managing the workflow of marketing actions.

Contribution tracking: Viewing and tracking donors’ contribution history.

Recurring donation management: Managing and tracking gifts that have been pledged monthly, annually, or for a fixed interval of time.

Event management: Scheduling and managing registrations, auctions, donations, ticket sales, and event communication.

Price of Fundraising Software

Most products in the market are priced on a “per month” basis and can be divided into three pricing tiers based on the starting prices. A premium product is priced higher include additional features like peer-to-peer fundraising, donor wealth screening, and batch gift entry.

Checkpoints while Buying Fundraising Software

Type of solution: Figuring out the type of software the nonprofit requires before you buy a tool. There are many types of fundraising software like donor databases or nonprofit CRM, online fundraising software, event planning software, association management software, and mobile giving software. If a solution doesn’t have the required functionalities, check out other tools in the market.

Ease of managing data: Nonprofits often have to deal with a large amount of data like donor data, donations, volunteers, event schedules, and logistics information. Looking for data automation features like record merging, data cleanup, reports generation, and tracking data submitted by online forms.

Multiple donation options: It is necessary to have diversified online donation options as online donation is a key function of fundraising software. The fundraising software should support options like peer-to-peer fundraising, text giving, and matching donations. It could also have integrated or inbuilt payment processing capabilities.

Fundraising Software Trends

Online donation is the way to go: Nearly half of baby boomers in the U.S. donate online. Donors are also adopting digital wallets due to the multi level use of mobile phones. Mobile-optimized donation pages and forms are necessary in attracting and converting donors across all age groups, even from baby boomers to the tech-savvy Gen Z.

Video engagement is rising: Millennial have a strong desire for video and social-based content. Around 90% of businesses will utilize video as a marketing tool to enhance user engagement and increase brand loyalty, especially among millennial. Nonprofits are also picking up on the new trend and making videos to engage with their audience.

Chatbots added to fundraising software: The popularity of social messaging apps  and voice-based search is rising, and therefore, is the need to offer donors instant gratification. This is where chatbots come into the picture. A chatbot integrated into social messaging apps helps in engaging the donors better. You can help in automating many tasks like solving queries, helping donors make payments online with recording and managing donor data.

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