Based on the industry’s current state, we assume the value of professional events will proceed to grow. A representation will be increasing spending on festival management software and, consequently, increasing investment in providers offering practical solutions.
As event organizers, marketers, salespeople, and H.R. specialists continue to invest in professional events; it’s expected that some providers will begin offering “insight-driven” rather than “data-driven” solutions.
It is expected that thanks to improved reporting and integrations, some providers will be able to help organizers build event attribution reports that track a contact’s interactions from online to offline to online again. It will help organizers create better experiences for event-goers in addition to better understanding R.O.I.
As event organizers become more tech-savvy, we expect some platforms will provide customers with modern user interfaces. It means making it more comfortable for organizers to establish registration, create event websites, and access reports. It also means achieving event attendees with a networking community and mobile app that furnishes the modern user.
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Festival Management Software: Goals
One of the most common mistakes in festival software is a platform without forming festival goals. As with a technology solution, some platforms can help organizers reach some event goals more readily. However, it may be impossible for organizers to achieve other purposes using the same platform. Therefore, before making a choice, organizers must have festival goals in mind to properly evaluate providers.
Festival Management Software: Framework
- Specific: The more precise you are when enunciating your event goals, the closer you will be to accomplishing them. Your plan should be defined so clearly that it should be understood with little clarification needed.
- Measurable: Create goals that can be quantified. Easily quantifiable factors such as costs and deadlines are the best way to answer the question. Festival management platforms can continuously monitor these goals for you.
- Achievable: Setting ambitious goals is a big way to make the most out of the festival. However, there is a distinction between setting competitive goals and establishing unreasonable goals. For example, you should select a destination that you think you and your team will reach 50% of the time if you repeat the event. As an additional motivator, you can set a different “reach goal” that you think your team will reach only 10% of the time.
- Reasonable: Goals should include outcomes and not exercises. After all, that is what festival stakeholders will use to assess event success. Ensure that you select an event technology platform that serves to deliver results.
- Time-Sensitive: Keep time in understanding when setting and evaluating your goals. Create a timeline for your purpose, analyze how it will develop, and look at different points in time.
Festival Management Software: Solution
To use a non-event technology, before smartphones became popular, cell phone shoppers never would have looked for a device that could place calls, send an email, surf the web and store thousands of music files. To decide if a provider is authorized to innovate, buyers should know the company and its people. Survey the vendor’s social media pages and various websites. Read blogs, check out the LinkedIn profiles of the leadership team. Read recent product and official company announcements. Finally, consider past performance and current events to predict whether this company is positioned to innovate.
- Ease of Use: Festival management buyers should test the platform’s usability by asking vendors for a live demonstration of the product and later for a free trial to make sure the user interface is satisfactory. Ease of use is more than a user interface that is “easy on the eyes.” Often the software available within various platforms is similar. One fundamental variation between platforms is that some make it simple for users to perform multiple tasks, while others make the same tasks more complicated.
- Reliability: Downtime is an event organizer’s worst nightmare. If festival registration software or the festival networking app is down, it can determine frustrated event-goers, lost revenue, and lost data. Selecting reliable event software is essential for the success of the events. Ensure to speak with referral customers and study online reviews about the platform’s authenticity.
- Customer Support and Success: Buyers should inquire about customer support and success. Customer support relates to employees who are available to troubleshoot unforeseen issues. For instance, if event registration is no longer working, you will need to contact customer support to get the issue resolved.
The degree to which festival management software will impact event objectives is the single best way to choose a provider. Few software will perform core functions that organizers cannot forego. In contrast, other platforms will help secondary or tertiary aims that may be “nice-to-have” but are not “must-have” answers. Once S.M.A.R.T. intentions are in position, it will be more comfortable assessing how the software will impact them.