By
Jyoti Tejpal
Images Videos Audio files Documents with metadata, Finding Accessing Sharing Media assets Easy to share with internal teams partners customers business systems
Perfect media-heavy digital services for SaaS eCommerce & eLearning companies, Innovative media management, Purpose-built Streamlines Online Customer Experience
Easiest way to professionally manage digital assets digital files, brand & content, Central cloud-based real-time hub for on-brand approvals sharing and storage
Digital asset management (DAM) software helps in automating the management of media assets such as advertisements, product images, sales collateral, audio files, and video files. Digital asset management tools offer to help users in developing, organizing, distributing and managing digital asset access permissions across locations, peripherals and business sectors.
Faster image and document search: Like most businesses utilize a wide variety of set of tools to work with the media assets – like graphics editors, cloud storage tools, marketing solutions, and desktop files – it can be challenging to integrate and search for individual assets. Digital asset management system utilizes a pool for media assets and a portal for integrated search. Digital asset management solutions provide customizable tags to each asset, facilitating keyword search for even more comfortable and faster discovery.
Easier management of licenses and user agreements: Media assets are liable to various licensing agreements, copyright restrictions, and user agreements. Managing compliance for every media asset can be overwhelming. Digital asset management system gives a platform to users to pre-set expiration dates for media assets, helping businesses in decreasing instances of user agreement violations.
Efficient content reuse strategies: Content reuse – that helps users in improving content asset quality and ROI – is a very time-consuming job. Content marketers are required to search for assets across a variety of sources, find the best performing content to reuse and get assured to the most recent version of each asset that is available to content writers. The digital asset management system provides multiple features to address to all the challenges with version control, that is supposed to provide marketers with the most recent upgraded version of any given asset. Content analytics functionality provides users with the comparison of the performance of various assets with an ultimate decision that is the best asset to opt for.
Asset categorization: Tagging and organizing assets into folders and various sub-folders. This feature also gives users the freedom to define their file hierarchy.
Asset control: Uploading, downloading or deleting files. The users can do setting expiration dates for assets based on licensing and user agreements.
Asset library: Storing and organizing all assets, with images, videos, and other multimedia files/folders.
Asset sharing: Granting individuals or groups access to files within the system.
Access controls/permissions: Defining authorization levels for accessing specific files and folders. Obtaining licenses includes reading, editing/writing, or both.
Metadata management: Managing and tracking file reference data, with tags, title, comments, creation date, and size.
Search/filter: Searching and filtering items using names, keywords, descriptions, and tags.
Most products available in the market are rated on a “per month” basis and can be divided into three pricing tiers based on their starting price. A premium product is priced higher and has unique features like client proofing tools, workflow management, and approval management.
Integration with existing marketing platforms: To get the most out of a digital asset management system, the user must start seeing to it that the software used has the capability of integrating with the business’ ecosystem of other marketing tools like campaign management software, email marketing software, and marketing automation software. Integrated solutions are letting users directly import/export files from a digital asset management tool’s asset library into their marketing software, saving them time and effort required for manual searching, downloading, and uploading.
Data analytics: In the age of data-driven decisions, the breadth of analytics functionality has become one of the most important considerations when purchasing any software solution. This trend is also applicable to digital asset management software. There are several data analytics advantages related to digital asset management software, including reports on the number of content downloads and keyword searches. These reports help marketers understand asset demand trends and make informed decisions regarding the purchase and creation of new digital assets.
Machine learning will drive automation in digital asset management system: Adoption of machine learning by SMBs is growing faster than ever before. The technology is transforming all software markets, and digital asset management software is no exception. Machine learning algorithms offer businesses in automating metadata management processes by identifying tags based on image attributes, like colour and objects. This increases the number of relevant search results and decreases the requirement for searches using multiple keyword variations.
Data security and content ownership needs will fuel the adoption of blockchain in digital asset management software: The increasing number of cyberattacks is thriving for the demand for stricter data security protocols. This is also pushing SMB software sellers to get accustomed to the latest IT security technologies, previously only available at the enterprise level. Blockchain is one such software. It not only secures the digital asset management system but also offers to provide proof of document ownership. Smart contracts powered by blockchain are helpful when image ownership/use rights are transferred from photographers or media companies to the buyer.
