Intercom is a behavior targeting and user intelligence platform which allows the businesses to understand, improve and get benefits based on customer communication. This CRM software allows you to get insight into which customer is using your product and provides the necessary tools to send personal communicators. You can use this software to send targeted, in-app messages along with behavior-driven emails.
This software provides a live database of customers which is constantly kept updated. It offers various features to get feedback from the customers, allows to send different event invites along with other communication required. The app also enables its user to send these emails and messages across various devices like mobile, tablet or any other web-enabled devices.
Features
1. You can easily get notified about the various client related status updates, segregated as new clients, active clients along with clients who are leaving. It also helps in creating custom segments of the clients which is based on user attributes or various events.
2. Using this platform, you can view all the customer related data on a single platform which includes location, various contact details along with company name, history of interactions and various current activity.
3. It also provides live information about customer behavior and using these, one can build a well-targeted campaigns according to potential customers.
4. Its real-time metrics allows you to monitor the statistics and necessary data about your campaigns on a real-time basis. It provides access to data such as open rates, click-throughs, etc.
5. It allows to set up behavior triggered campaigns to reach out to targeted users to make them perform various actions or at specific stages such as new, active along with inactive users.
Pros
1. It helps in carrying out A/B testing of your various campaigns to get an insight of performance of these campaigns.
2. It also allows to make audience segmentation which provides the necessary data to custom-create targeted campaigns.
3. Using Behavior-triggered messages, businesses can get better understand of clients along with strategizing various campaigns.
4. It also helps in maintain user profiles of your customer to keep necessary data of your customers.
5. It also comes with email campaign creator which assists in custom creating various campaigns according to user segments.
6. Using this software, you can create personalized templates of reply to send to your customers.
7. It also allows maintaining a team with its Team assigning and Team inbox features.
8. It provides a detailed user based event tracking along with live user data.
Cons
The only drawback of this platform is that it lacks various features that its competitors have. All and all, this software is quite simple while it can be complicated for new users.
Conclusion
Intercom provides necessary features to keep tabs on you customer along with analyzing your user targeted campaigns. It comes with custom made templates to create personalized emails for your customers. It also allows good analytics features such as A/B testing and data related to campaign performance such as open rate, click-throughs, etc.
With this, we end our review on Intercom. Try this software and let us know about your experience. Also send your views and suggestions in the comment section below.