By
Jyoti Tejpal
Open source software Free to use, Creates blogs & websites, Most widely used website platform on the internet Most flexible, Aesthetically Feature-rich platform
Document management Version control Easily creating documentation Site Pages Web Pages, Workflows & alerts Document libraries Convenient Integrate Easy-to-adopt
Multi-use Social media management Content marketing tool Discover compose share content publishing planning analytics & automation, Help marketing & collaborate
Content management software (CMS) offers to provide businesses to manage digital content on websites without any requirement for highly qualified HTML experience. The software provides to establish a categorized pool of content and helps in creating, modifying, storing, and deleting of all forms of digital assets, having documents, images, videos, etc.
Streamlined processes by job flow management: Content managers require to check and supervise several operations like the content idea, content creation, approvals, editing, publishing, and promotion where every step is involving a different set of people. A content management system offers a collaborative platform where managers can implement the content procedure and help track the status of all content in a dashboard. The platform also endorses collaboration by allowing users to comment on documents and swiftly route documents.
Website content management system: Generally, changing content on a web-page needs an understanding of HTML coding and web design. With modern content management software, which has a graphic interface, users can manage the content of their website from a single dashboard without getting involved in any coding. Users can frequently change web-page content, paste changes across all pages, got to publish newer content, or delete older ones.
Collaboration tools: Sharing files, communicating, and working with team members on content.
Document management: Creating, uploading, storing, and sharing documents in a searchable, centralized location.
Web content publishing: Publishing content for public distribution through multiple channels like websites and social media sites.
Full-text search: Searching for required documents and media assets in an online pool of documents.
Text editor: Creating and editing content in an online text editor.
Access controls and permissions: Defining levels of authorization for users and accessing specific files or folders with privileges of reading, writing, or editing.
Most products available in the market are rated on a “per month” basis and can be divided into three pricing tiers based on their starting price. A premium product is priced higher and includes exceptional features like custom domains, unlimited storage, and advanced website metrics tracking.
Third-party integrations and plugins: Third-party integrations and plugins extend the functionality of a content management system over and above what is offered initially through the software. Users can coordinate the content management system with much other business software to decrease data import/export efforts and increase productivity. Google Analytics coordination with a content management system provides users with tracking of crucial performance metrics within the dashboard of content management tools. This includes content marketers to respond better to change web traffic and to update the search engine optimization strategies as per the needs of the users. Purchasers are required to check their cross-application collaboration requirements and then zeroing in products that help integration with their business applications.
Deployment options: There are various ways to deploy CMS software, cloud-based, on-premise, or a hybrid deployment. A cloud-based content management systems can be swiftly accessed online and generally has a low recurring subscription cost. An on-premise version has a higher upfront cost and needs a substantial IT investment by the user’s office, but provides better control of the software by the user. Users are required to analyze their IT resource and investment capabilities before choosing a content management system for the business.
Artificial intelligence (AI) will drive automation in the content management software space: As AI is inevitably getting adopted by businesses, it’s not at all surprising. Sellers of content management tools have started exploring utilize cases of AI technology. AI is currently offering to help enterprises to personalize content and optimize visitor engagement by performing analytics of visitor behaviour. AI also provides users in organizing content by delivering better content tags using “text clustering” algorithms. It is expected to see more and more use of AI over the next three to five years.
Image recognition empowers search functionality in content management software: The demand for visual content and images is increasing faster than ever before. Content with images results in a 650% higher engagement rate compared to content without images. Image recognition and meta-tagging, powered by machine learning and deep learning, make image search more exhaustive. Use of this technology by the businesses will make them search their pool of images without typing the exact keyword. As the demand for visual content is quite encouraging, it is expected to see an increase in the adoption of the technology over the next three to five years.
