3 Best Brand Management Software with Buyers’ Guide

Bynder

Create Find Share their assets Ensuring brand consistency across all channels Award winning cloud-based software Used by global brands Personal demo 

RelayThat

Resize Remix 2000+ pixel perfect marketing images No design skills needed Only design automation platform On-brand digital marketing PPC Advertising in Social Media

CoSchedule

Organize marketing in one place Family of agile marketing products Stay focused Deliver projects on time Content Marketing Platforms Fastest-growing solution Mid-market 

Brand Management Software

Brand Management Software assists business owners and brand managers manage brand messaging of the company. The tools offer a centralized and single database in that users can create, store, manage, share and distribute assets and files ensuring brand consistency across the channels.

Brand Management Software is designed to assist companies of the sizes manage, organize, and advertise collateral for the products and/or services to potential customers in the most effective manner. The solutions, that fall underneath the bigger category of marketing software, help business owners and proprietors manage main elements of the product(s) and brand(s).

Brand management tools assist teams manage workflow procedures for approving  and creating new marketing assets and collateral essential for launching new marketing campaigns and activities that assist boost brand awareness and loyalty.

Features of Brand Management Software

Alerts : Allowing users for creating and sending alerts at stages of the brand management process like content review and approval stages, and/or sending custom email alerts to selected groups.

Approval process control : Enables users to automatically or manually approve posts before being posted to social networking websites.

Artwork automation : Permits users to streamline design processes ensuring brand accuracy so assets can be pushed live more hastily.

Asset management : Allowing users for managing, storing, and sharing marketing and/or designing assets within a centrally located online database.

Fulfillment distribution : Enabling users for accessing a central warehouse of data and files for efficiency and controlling of distribution of assets.

Multi-format output : Permits users to create content in various formats, like print, PDF, HTML.

Project workflow : Offers users with the ability for designing, tracking and approving branding projects fast and identifying potential disruptions or delays in advance.

Search functionality : Offers users with increased searching abilities and functions to locate the right asset every time.

User-defined permissions : Provides permission-based asset distribution so that all important users and groups have access to the right assets & workflows.

Real-time analytics : Offers users with access to key data points for providing critical insights in real time across the complete brand management procedure.

Social media integration : Permits users to share branded content directly on social media websites, like Twitter, Facebook, Pinterest, Tumblr, LinkedIn, etc.

Considerations while Buying Brand Management Software

Deployment type. Buyers must select the deployment method that best solution the company and budget. A cloud-based solution can be a less expensive option that must be up and running more quickly than an on-premise software.

Supported third-party integrations. While evaluating brand management software, it is critical to think about many tools which a software will be needed to communicate to reduce the manual work important to transfer information from one system to another.

Small and midsize businesses. Because smaller businesses generally must operate within tighter budgets, the companies should focus on the most important features needed, like asset management and alerts.

Big enterprise buyers. Software require to consider a brand management system with a modular solution that provides the ability for picking and selecting modules based on the unique requirement.

Brand Management Software Trends

Big analytics with data. Brands can utilize software to discover useful insights related to existing target markets and potential new markets that they may enter with the continuous growth of big data. the concerned information can assist them better for forecasting consumer requirements and developing well-suited branding strategies which can address the needs. Brand managers may require to employ some data-driven third-party tools for generating critical insights.

Mobile consumer usage. Brands are coordinating and integrating mobile into the overall branding and marketing life cycles because more users interact with organizations initially through mobile devices and/or dedicated mobile apps which need their own unique branding. It is found that nearly 50 percent of customer interactions with brands that occur on social media channels alone. Brands must ensure that they can reach the target consumer audience on the devices and platforms they are accessing the most.