How to use SEO to Delight your Target Market
SEO involves a lot of technical aspects of the website, to make it suitable for search engines and Google ranking algorithm. Website owners, and particularly new business owners who have just started optimizing their platforms, think that SEO is about pleasing search engines. Although there are some benefits to pleasing search engines, the primary concern for every website owner should always be to satisfy their target audience.
It is hence necessary to look into some of the things you can do on the process of optimization that can be just to delight the audience you are targeting. Read through below, some of the ways to use SEO to keep your target market happy with your brand.
Produce high-quality content
Figure 1 quality of content
In this tech-savvy era, you do not want to fall among the category of websites online that are dreaded for the kind of material they share. People are quickly moving into a space of mastering who they are in the digital space, and what they want. As Google works to their best to offer precisely that to the users, you must be in the front line giving the same to them.
Something about relevant, timely and informative content leaves an audience elated by a post. It is from there that they start sharing that piece of information among their circles. Should the trend for consistent quality content continue, then they become intentional about looking for your site for content consumption. Therefore, ensure, by all means, that the content you post is not just to gratify your digital marketing schedule of when you should share information. Instead, be aggressive with information that adds value and color into your target audiences’ lives.
Nail it on the keyword research
Do you understand that all your efforts in keyword research are so you can reach out to the appropriate audience for your content? In most cases, people use keyword research as a way to scoop ideas they can use for generating content. While that works, it is never about giving you some ideas on what to write, but directing you on which route to take to get to your target audience.
Now, if you intend to please your audience, ensure your keywords are particular and deliberate, in a way you capture people intents. A lot of the times there is a difference between what people type into search boxes, and what problem they need a solution to. Therefore, to keep them excited, figure out what they mean from their keywords. Take your time to study them, so you are sure of your brand being the ultimate solution to their queries.
Be a good communicator
At the least of things, understand that SEO is embedded in the mastery of good communication with different entities. That said, you need to look into the kind of interaction you uphold with your audience. For a good share of it, it is in how you respond to their comments on your post, how timely you are in keeping up with the feedback, the frequency in which you write a post, share their content, among others.
There being several ways you can improve your communication, work on the platforms you are to foster it. This goes for your interaction on social media platforms, and on your website, say, through chatbots.
Optimize on speed
Figure 2 website speed optimization
Because of the internet and technology, people are now all excited about getting things done instantly. Instant social messaging apps have gone a long way to ensuring that communication is instant and in real time. In light of this, your audience can only be delighted if you can put speed n the table. Other than all the other things you may be doing right on your website, your web pages need to take less than 3 seconds to open. As a fact, this will motivate them to stay on your platform, and even look into more of what you have to offer, which is an indicator of huge success in SEO.
Ideally, you need to let go some of the baggage on your site that can make it take seconds longer to load that you need it to be. Some of that includes cutting down on the sizes of media you upload, embedding videos instead of uploading them directly, cutting back on unnecessary redirects, plugins, widgets, and sidebars, among others.
Much can be said about keeping an audience delighted with SEO, but with these four techniques, your audience should become frequent visitors on your platform. Read more on tracking your rank position here https://serpbook.com/blog/rank-tracking/.
Image Credits: target market from PopTika/Shutterstock