SEO Best Practices for Multi-Location Businesses
Do you know that you should not handle SEO if you are not trained to do it? SEO is complex and tricky, and if your business operates in multiple locations, the rate of complexity increases.
One of the reasons why you need a professional SEO company to handle your SEO strategies is to make sure that your online visibility receives equal opportunity in any place you target.
Studies have found that 50% of the consumers who search for local stores using their mobile device usually visit that particular establishment within a day. Further, 60% of mobile users find local services and products using their handheld devices. Incidentally, in half of the searches using mobile devices, the users are looking for business information, including addresses and phone numbers.
Therefore, to maximize business and brand awareness, especially in multiple locations, it is advisable, according to the best San Antonio SEO companies to optimize your site for local searches.
Recommendations for SEO best practices
It is essential to work with an experienced SEO company for your website optimization. The process is effective in ensuring that you will have all the available opportunities to reach out to a customer.
Here are some of the best practices for multi-location businesses, as recommended by some of the best SEO companies in San Antonio.
1. Create web pages specific to each location
Typically, a company will only have one corporate website, but if the company has operations in multiple locations, it is advisable to have specific pages dedicated to each place.
It is counteractive to SEO strategies to have all the business information in one landing page. If you have individual pages for each location, it is easier to optimize them for local searches. Moreover, these local landing pages should not be identical. It is likewise important to include this information on the specific pages:
- Local address, specific location, and the local phone numbers
- Content-specific to the locations, such as news, announcements, awards, names of manager/staff, and products/services
- Google map showing the precise location of the establishment
In addition to the above information, your website’s dedicated pages should have their own URL, such as the location’s name. Each page you add for each location should contain the specific URL for consistency and reflect each location’s value to the enterprise.
Create location-specific keywords, local content, and local tags and meta description. Other information you should add to complete the optimization of each local page are business hours and other information to make each page show the local flavor.
2. Use Google My Business Listing for each location
Since Google is the top search engine at the moment and it has various features that will help your company’s SEO strategies, you might as well use these features to your advantage. For each location, use a separate Google My Business listing to ensure that you stay local. It will defeat your plans to go local if some locations outside of your specific area appear in a local search.
The best San Antonio SEO companies will recommend that you link each specific URL to the listing, so that the customers can quickly reach the unique page for the location. The process to set it up can take several days. Google’s requirements include verifying each location, providing a list of local business hours, photos unique to each location, and identifying each location’s particular business category.
The Google process will take some time, depending on the number of locations you have. It will send you a unique code for each location, which is used to find out the business location.
3. Be consistent with your citations
Consistency is a key factor in optimizing your multi-location website when it pertains to search. Google will always check your name, address, and phone number (NAP), and other pertinent information as they appear on different channels and platforms. Any inconsistency and Google may put you on hold.
Have the SEO company double-check your website, listings, and various outlets to make sure that your NAP is consistent across all channels. Another important thing to remember is that the name you use for the local page must not be location-based.
4. Foster location-specific reviews
It feels great to have organic reviews but you can boost it further so that you can also generate reviews from the local area consumers in places covered by your local business operations. Encourage your site visitors and blog readers to leave reviews, give you stars, and leave comments. These small instructions are typically placed directly under your blog content and your listings after you’ve set up the Google My Business. But it can be challenging to manage comments and inquiries. Hiring a social media manager can be an effective solution. The person you hire will be dedicated to the tasks, which can help elevate your status and solidify your credibility and legitimacy in the local industry.
5. Build backlinks to the specific location pages of your site
Take advantage of the power of backlinking and use them effectively for your multiple location pages. Doing this will take some time, because you need to discuss this with local resources, such as friendly partners, local organizations, and probably the local chambers of commerce.
In addition, you can boost your SEO further by creating local content, and engaging in local sponsorships and events.
The best San Antonio SEO companies want to remind companies that you can have a higher ranking in Google SERP if you set up from the start that you are a legitimate business. Show that your local presence is due to the demands of consumers for your products or services. You should establish that your product or service is a winner and that it is a solution to what the user is looking for. It is easier to generate and earn backlinks when you are legitimate.
After the implementation of these strategies, continue monitoring the results, and carry out changes to make your local pages more attuned to the needs of local audiences. Keep in mind that you will not see results overnight. But using the right SEO practices will allow you to earn results faster. One more thing, you should ensure that all the information on your specific local pages is accurate.