Many businesses online depend on their e-commerce store, meaning if your e-commerce site ranks poorly in search engines, there are slim chances that you can draw in enough customers to buy your products or services. As a result, you can’t make adequate revenue to maintain your business.
This is the reason why you need to have ecommerce SEO best practices in place. It can help you to optimize your website to rank high in search engines. This post explains some of the SEO best practices for e-commerce.
What you need to know about e-commerce SEO
E-commerce SEO is a process that you can use to optimize your website depending on the guidelines of key search engines, such as Google, Yahoo, and Bing. In this way, your site can appear more regularly and can rank higher in search results.
While it may sound hard to do, SEO isn’t that difficult as long as you understand what you’re doing. After all, many store owners have been using SEO best practices for several years, though they didn’t realize it.
Because there is now fierce online competition, and the number of e-commerce stores keeps growing, it has now become more important to have your site up to excellent standards.
SEO can involve various tactics aimed at improving your search engine effectiveness, such as keyword-rich content, optimizing website elements like URLs, and creating a user-friendly site. As you can see, you may already be doing some of these things, but there are others that you may not be doing right.
E-commerce SEO best practices
To help you increase your ranking and conversion, you need to follow best practices for e-commerce SEO. Besides, these can help you avoid getting penalized in search. Below are some of the best SEO e-commerce best practices, and how you can implement them:
Utilize important keywords
It’s important to make your service or product information to your customers and search engines. Therefore, make sure that the measurements, sizes, prices, colors, and other elements are easy to read, find, and understand. If you have problems working on these elements, you can get help from Matthew Woodward.
For example, if you get visitors from several regions, you can decide to include measurements in standard or metric, or even both. Look at the product images against physical items to make sure that they have the right color and size.
Some retailers try to prevent their product prices from showing until a visitor adds to their cart. This may be due to the retailers attempt to get around minimum advertising pricing policy or there is a special sale. Thankfully, hiding prices cannot directly affect your SEO strategy, though it’s likely that your visitor may leave right away if they don’t see the pricing information.
Also, the product information should be up-to-date. When a manufacturer provides new information, ensure that you include it. This can help your shoppers make an informed buying decision, and it can also get more keywords for your page leading to high rankings.
Make an excellent design
Whether it’s your website or product page design, it should improve your customers’ buying experience. Even if you are selling one of the best products on the market and at the best prices, a customer can easily get frustrated and even leave your site if they find it challenging to navigate or hard to search.
As you can see, website design is an important element of SEO. If any of the search engines see that your site has high bounce rates, meaning your visitors leave quickly after checking a page, your rankings can start dropping. So a good website design can reduce these bounce rates, and can even encourage your visitors to go through a couple of more pages, regardless of whether they find what they are looking for right away or not.
Simply put, your website should be user-friendly and easy to navigate. It can have easy-to-use menus that clearly show your visitors what they will find when they click a link.
Avoid complicated URLs
The URLs are the address which a website visitor uses to access your page on your ecommerce store. URLs can have a relatively large amount of information, such as product names, category names, or file types.
SEO standards recommend that URLs should be clear and they should have keywords relevant to what is on the resulting page. In other words, a proper URL should allow search engines to screen multiple pieces of information from your URL and a visitor should also see at a glance what the URL can lead to.
Utilize alt text in images
When you add an image to your website, you may be aware of alt text. Alt text or alternate text is a line that you use in various ways. You can display it instead of an image or you can display it when the user’s cursor goes over the image.
Alt-text is another method of getting key keywords on your website. Therefore, when search engines crawl websites, they don’t know what your images are all about or the reason why they are on a page. But the alt text can know and tell search engines that your image is of a specific product or service. As a result, your page can have extra context.
Allow customer reviews
Customer reviews can be a great way of improving conversions on your service or product pages. There is enough evidence indicating that about 90% of customers say they may buy products that have customer reviews, regardless of whether they are positive or negative. Hence. It makes sense to let the customers give their views after buying your products or services.
Even better, allowing customer reviews can also help with your SEO strategies. You see, customers may use important keywords while reviewing your product or services. Utilizing the same keywords that are on your page may not have a significant impact, but using long-tail keywords or synonyms may affect it. This can improve your ranking or even send a certain signal to search engines.