If you just started your business, you probably have a checklist of everything you need and have to do.
You already have the idea for your service or product, you have a name, created the corporation to make it legal, you have the capital and built the website. So not you’re ready for business!
But hold up- How about your customers? Do you have the strategies to gain the audience and potential clients to work with? After all, a business isn’t successful without the consistent flow of customers, as they are your source of income!
Entrepreneurs think that just because they are already done creating the website, they’re now ready to focus on other aspects of their business. However, that’s just the FIRST task in terms of optimizing your business online!
It must be able to draw customers, and the best way to do that is to get your rank up high in search engines. And that’s where SEO comes along.
However, how can you ensure that you optimize your website and make it search engine friendly? Read on as I show you how to get SEO started for small businesses!
It doesn’t matter if you’re from Brisbane or Manila, your website needs SEO to ensure that it reaches the thousands of searches related to your content. To do so, here are some tips:
Keyword Research and Placement
Keywords are one of the ways that can get you out there on search engines. After all, people type (or voice) in their queries using keywords. For example, if you’re searching for a good restaurant for pizza, you simply type in “best pizza in *location*” and you’ll be directed to all the places you can try out.
That’s why it’s important to search for keywords which are relevant to your service or product. This is to find out what people type in when searching for the product or service you’re selling.
Once you have the keywords required, use it in your content, title, and metadata. However, avoid overstuffing content with keywords, as this will be difficult to understand and search engines will consider it spammy.
I recommend that you place the keywords in the website title, the title and description tag, as well as in relevant parts of your content.
Using Online Directories
Using online directories will help get your business out there and make it searchable for all people to find, whether they’re looking for your specific business or something related to your product or service.
Make sure that you submit your company to various business directories online, such as Apple Maps Connect and Google My Business.
But don’t stop there! Ensure that you always update your best directory with complete information. Include your address, short biography, contact information, and a backlink to your website. Add opening hours, photos, and encourage previous (and satisfied) customers to post reviews to improve your reputation.
Backlinks refer to your links added from other website content. But how can you get these backlinks from other websites?
There are many techniques on how you can do so. You can create directory listings like mentioned above, or contribute in forums (such as Quora, answering questions related to your content).
Another thing you can try is guest blogging, which offers you the chance to create content relevant to both your websites and add your link. Depending on the blog popularity and reputation, you may have to pay a certain price for it. Make sure you do your research and collaborate with a trusted and well-known blog.
Use Social Media
Yes, social media is crucial with your business as well! There are millions of people who use social media and have at least one account that’s frequently used per day.
I highly recommend that you create an account for your business, utilizing Facebook, Instagram, Twitter, LinkedIn, Pinterest, just to name a few. Just make sure that the channels you use are relevant to your business to garner the right kind of traffic.
What’s great about social media is that you are able to add strong backlinks to your website and allows you to directly communicate with your audience.
Post Fresh and High-Quality Content
Last but not least, ensure that you have the fresh and informative content that your audience and customers will appreciate. Avoid posting content simply for the keywords. When posting a blog or article, your main focus is informing people of what you have to offer, how it works, and its advantages. It should answer a question and with relevance.
Use studies and have proof to back up your statement by using reliable sources. That way, you have better SEO while driving organic traffic to your website, which is also a great way for customers to find you!
Wrapping It Up
Regardless of how small or big of a business you are, SEO is important in getting the views and traffic needed for potential transactions. And with the right strategies, you’ll be able to get on top of the search engines and be seen by millions of people per day!
Hopefully, these five tips on how to get SEO started for small businesses helped you out. So don’t wait any longer and look into any of these tips now.
If you have any questions or want to share your tips and experiences on starting SEO, then comment below. Your thoughts are much appreciated.
Image Credits: SEO from ImageFlow/Shutterstock