Are you struggling to help your business break into the online market? Well, you are not alone. According to Google, millions of websites are indexed daily but only 52% of these end up making any revenue. The internet market is highly volatile and if you are not quick to adapt to these changes, you risk sinking into oblivion. At the heart of successful internet marketing should be search engine optimization (SEO) and this is where a reliable SEO service comes in handy.
The Place of SEO in Internet Marketing
With every brand scrambling for a piece of the internet market, the only way to stay ahead is by optimizing your website for search engines. A dedicated SEO campaign will give you an edge over the competition, which is just what your business needs. To appreciate the place of search engine optimization, consider that 93% of all internet experiences start with a search engine.
What’s more, 75% of internet users never scroll past the first page of search engine result pages (SERP). These numbers are an indication enough of the importance of your brand’s presence on search. With over 6.5 billion searches being performed daily across the world, it goes without saying that SEO should be at the core of your marketing strategy.
In summary, a well-planned SEO campaign will boost conversion rates, increase traffic to your site, promote brand awareness and set your brand apart as an authority in your niche. Higher visibility of your brand on search gives you more credibility, which is exactly what you need to improve your bottom-line.
Services to Expect from a Reliable SEO Agency
Now that you appreciate the role of an SEO agency in your marketing strategy, it is important to get further insight on the services to expect from them. A full-service SEO company provides a holistic approach to internet marketing. You don’t have to hop form one service to the other because everything is provided under one roof. Here are some of the services you should expect from oodaseo.com:
- Social Media Marketing
It goes without saying that social media is the new frontier in internet marketing. If your business has not gone social, you are missing out big time. Today, Facebook boasts over 2 billion monthly active users (MAUs), Instagram has over 700 million MAUs and Twitter has recorded 328 billion users so far. Other top social media networks including LinkedIn, WhatsApp and Snapchat also have millions of users. If your business does not have a social media strategy in place, it is time to join the bandwagon.
- Content Marketing
Content still remains king in SEO and for many good reasons. Whatever the type of business you are running today, you need to have relevant fresh content. Your SEO service has the experts in copywriting and other content management strategies. These experts understand the trending techniques in content management and will use them to put your brand ahead.
- SEO Audit
The best SEO project should start with a comprehensive audit. Many webmasters try DIY SEO audits but fail because they don’t have the necessary expertise and time to carry out an SEO audit. Such an evaluation will check for optimization of every aspect of your site including URL structure, titles and descriptions, content, link structure, text formatting, page speeds, user friendliness and so much more. The idea is to identify weak links in your SEO campaign and set out a plan to correct them. The weaknesses identified can easily be sorted out once they have been diagnosed. When the project starts with an audit, there is no resource wastage as the areas that need optimization have already been identified.
- Online Reputation Management
This is an information age where everyone has quick access to information. Everything about your brand is out there and a lot of it might even be wrong. A good SEO service will help protect your most valuable asset which is reputation. This is done by real-time monitoring of your brand mentions across all platforms. You will receive a report on all reviews you are getting and the experts will also help you correct any wrong impressions. Doing this on your own is virtually impossible and any time lost in protecting your image can be costly in the long run.
- Organic SEO and Marketing
The importance of organic SEO must be emphasized. According to a report published by Search Engine Land, 70% of the links users click are organic. The first organic search result gets 33% of clicks. These numbers highlight the importance of organic SEO, which is at the core of any SEO company’s services. Among the techniques used are on-page and off-page techniques such as link building, guest blogging and local SEO among others.
A full-service Sacramento SEO company brings on board both the technical expertise and resources needed for a full blown SEO campaign. By combining these services, your SEO service will give you a competitive edge in the highly competitive internet market.
Sue Jameson is a digital marketing consultant working with oodaseo.com. She is also an active tech industry investor. Sue lives with her family in Minnesota. For more information, visit her blog here.