When it comes to ensuring that what is written is up to par from a search engine optimization point of view, we will be able to see, that this means a different approach from content marketing. Whereas the two are deemed to work in strong cohesion to ensure the success rate of a document or text is high, there are other aspects which need to be taken into consideration.
Analysis of the present content:
Most clients who get in touch with a top search engine optimization company KC already have their own website and in many cases they are perfectly happy with how it looks and what it represents. In many cases however the present information’s quality is far from the desired. Why can this be? It’s because an optimization expert would regard text in a very different way compared to the average site visitor.
The most common scenarios:
- No keywords:
The business doesn’t understand why they don’t rank despite having plenty of content. This is when a website has plenty of text or other sorts of informative documentation on their pages but they are not optimized for any keywords. They are just lost in space. There could be dozens of keywords but as nothing is structured, the crawlers will have no chance to find these. This means that the page often lacks normal title tags as well, which means that a complete restructuring and a full on keyword optimizing process is needed to reposition everything.
- Quantity issues:
In this other scenario the website doesn’t have enough info to justify ranking at all. These are the websites which have one –two pages only.
Crawlers are programmed for the detection of two key factors when it comes to site indexing:
- Does the site have any meaningful documentation mirroring the specific keyword?
- Is the text enough in quantity for robots to regard it as meaningful or authoritative information on the topic?
Therefore it’s important to have plenty of information on a website. The good side of this is, that most digital companies can help with copywriting services, offering high profile optimized document, the other is, that the more the quantity the higher the number of keywords a company can score for. Therefore it’s a double win situation if it will get fixed by a real pro.
- Duplicates and copies
Crawlers will know if they have seen the same thing written elsewhere, whether it’s on the same website (duplicate) or on a different URL (copy) and therefore they won’t continue with the indexing. Worst-case scenario: they report it back to their database and Google will penalize the client’s website for it. Therefore it’s essential to make sure all written is unique on the website.
As you can see written information is essential not only in terms of quality but also in terms of structuring and quantity. If you want to make sure your content is good for the keywords you go for, make sure you check with a high profile search engine optimization company KC and marketing company to see if it can or should be improved in any ways