In recent times, more and more businesses have come to realize the importance of understanding and implementing Search Engine Optimization (SEO). However, if you make a quick search online, you will realize that there is a lot of conflicting information on what works and what does not, on matters concerning SEO.
Without much experience and with all the misguided information out there, it is easy for anyone to get lost, especially if you want to take care of the SEO by yourself. Fortunately, there are lots of proven SEO tactics and strategies you can use.
Over the past few years, Bitcoin, a cryptocurrency that runs on blockchain technology has become more popular, with the value of 1 Bitcoin surpassing that of a kg of gold. With the many startups launching in this industry every day, a good Bitcoin SEO strategy will be a key factor in determining the success or failure of the ventures. With a little knowledge, however, you can still do much for your SEO. Here are a few tips to get you started.
First and foremost, you should understand that SEO is not a one-time thing that you will take care of and forget about. Google and other search engines change their algorithms every once in a while. As a result, the strategies that were working previously can quickly become obsolete. As you lay out your plan, understand that you have to implement the strategy for the long-term.
Understand your target audience
When performing Bitcoin SEO, it is imperative to know the audience you are targeting, this is marketing 101. In a traditional sense, you can define your target audience by establishing their gender, geographic location, age and their wants, also known as pain points.
Cryptocurrencies run on a relatively new technology known as blockchain. As a result, your target audience will be divided into two broad categories: those who know and have invested in Bitcoins and those who have heard about and want to invest in Bitcoins.
After separating the two groups of audience, you can now make various strategies to target both. You can use jargon and more complex ideas when reaching out to the experienced group. On the other hand, the other group has to be taken slowly and using simple terms and concepts for them to gain a clearer understanding of the technology and improve their chances of investing.
For years now, links have been the most important factor when it comes to page rankings on Google. Google actually confirmed that besides content and RankBrain, building links is one of the top 3 ranking factors.
However, you should note that even with the best link-building, your content must also be relevant and competitive in your niche, otherwise they will not be of much help.
Optimizing your website for mobile viewing is a crucial SEO strategy that could draw the line between success and failure. Mobile and tablet use overtook desktop use in 2016. When combined, mobile usage now accounts for 56% of all browsing globally.
Final word on Bitcoin SEO
SEO is both an art and a science that takes time to master and heavily depends on your niche. By defining and understanding your target market, you can be able to come up with strategies that will ensure you stay ahead of competition. The list above forms some of the most crucial strategies, but there is much more you can do for your Bitcoin SEO strategy.