7 Technical SEO Tips for Digital Marketing
While most experts place more attention on on-page and off-page SEO, most of them overlook the technical SEO aspect. For success in digital marketing, you need cohesion in on-page, off-page, and technical SEO element. A look at the important elements of technical SEO
- Website Loading Speed
Humans are impatient, and they expect search engine results for Canadian Tax Help in milliseconds. Websites that load slowly report a decrease in their online sales. Recent reports from the Google’s search engine algorithm, a page’s loading speed is one of the factors considered in ranking.
This means that you have to do everything possible to increase your site’s loading speeds. Some of the best solutions include using simple templates and images, reducing the number of redirects on the site, and making use of the browser’s cache to improve the loading speeds.
- Site Indexing and Crawling
Most websites rank lower than they should because they have a problem getting all their content indexed and also because the site has duplicate content. To avoid these issues and to improve ranking on search engine result pages, you’ve got to find a tool that identifies the issues with the highest efficiency. One such tool is Screaming Frog which lets you compare the total number of HTML pages that have been identified in the crawl and to the indexation which you can then pull out.
- Website Mobile responsiveness/ friendliness
By now, you know how important mobile friendliness is to Google. For a high ranking, your website’s design should be responsive on mobile devices. This is because the number of people accessing the internet via mobile devices has surpassed the individuals accessing the internet on their mobile devices. So, to keep Google happy and to reduce your site’s bounce rate, you should have a responsive website.
- Structured data markup
This is the aspect of technical SEO that pays attention to data-rich snippets. This is important because Google identifies the kind of resources on your website by looking through your content and the on-page SEO strategies implemented. The snippets make it easy for Google to check content. They also provide users with an overview of all the information related to searches.
- Site’s architecture
For high ranking, your site’s architecture should be top notch. To be the best, it should have the following, clear-cut sitemaps, secure browsing, robot.txt file importance, and a consistent URL structure.
- Google Search Console
This is the most important technical SEO tool. It is the tool that guides you through problems like mobile usability, security issues, content duplication, site crawling and indexation and on-page content indexation. This means that without Google Search Console, it will feel as though you are a car without tires.
- XML Sitemaps
The configuration of XML sitemaps is critical in SEO and also helps in spotting problems associated with indexation. When looking through your XML sitemaps, you should consider checking out the percentage of indexed versus non-indexed content. You should also check sitemap segmentation and if the files on your sites are available in small sizes. Also, consider using optional tags.
Finally, take a look at the site’s canonicalization, on-page content indexation, and the site’s DNS settings. The latter is important when checking connectivity, Nameserver, delegation, consistency, plus SOA.