Running a website requires you to become an expert in various software and business areas. Below, I’ll go through 3 essential content tools you need to learn if you want to rank higher, get more traffic, and make more money.
There are plenty of alternatives, but these content tools are the perfect mix for popularity and features. Plus, they are completely free. These tools will help you:
- post more eye-catching content that will attract visitors to your site to stay on your site longer
- help you understand the data and analytics behind your website so that you can update and focus on new keywords
- help you keep growing traffic that will be consistent and long-term for your website
What are the 4 top content tools you should master?
- Google Search Console
- Google Analytics
Below, I’ll go into the different things you need to know about each tool to become a content master.
WordPress is the home for over 50% of the internet and over 80% of blogs. WordPress is a complete content management system (CMS) that allows you to design and customize your website and blog in less time than manually.
To increase your site’s traffic, you must get familiar with WordPress’ interface today. I could write a whole other guide on WordPress, but some of the core things you need to know for content are:
- How to create, edit, and publish optimized SEO posts.
- How to customize the look of your site, adjust spacing, and make it look like something visitors want to stay on.
- How to install and configure plugins that can expand the functionality of WordPress with new features.
When you are new to blogging, WordPress is often the first tool you are introduced to. Master it to become a content expert.
Canva is a free graphic design tool that many website owners prefer to use. Using it, you can create your logos, featured images, charts and graphs, and social media photos. One of the nice things about Canva is that it is entirely web-based, so your designs can be accessed from any computer you want.
I’ve used a lot of Photoshop and Sketch, paid tools, but Canva is easier to learn and understand.
Writing articles is only the first step to good content. Making it look professional will attract and retain visitors to your site. Learning Canva can accomplish all of this and more.
If you like its features, you can subscribe to Canva and get access to millions of templates, stock photos, and other designs. You can also save transparent pictures, which are excellent for web use.
Google Search Console
The third free content tool everybody should master is Google Search Console (GSC). It is the most accurate tool available for understanding what long-tail keywords people are searching for and that you are ranking for.
I use GSC in three main ways:
- Tracking how much traffic my website gets from Google searches each day.
- Understand how my rankings change over time so that I can adjust my articles.
- Figuring out long-tail keywords that are worth optimizing for.
Over time, articles naturally decrease in rankings. This is called content decay, and it happens if you spend too much time focusing on new content and not enough time updating existing articles.
With Search Console, you can see when rankings start to dip by comparing periods against each other. Using this information, you know which articles to spend a few hours updating.
The final free content tool to look at today is Google Analytics. It provides a similar function to Google Search Console, but is used to identify more current and granular search trends.
Google loves websites that provide high value. This means one that gets a lot of returning visitors who stay for a long time when they come. If you can show Google that you are improving these factors, they will reward you with traffic.
Using Google Analytics, you can see how visitors are finding your website, how long they are staying on a page for (dwell time) and where they click and go after they are done. You want to decrease the number of times someone visits your page and then leaves immediately back to search. This is why internal link building is so important.
A good content editor will identify opportunities to implement on your site. They will find the articles that performing well, understand why, and implement these tactics on other pages.
One other nice thing that Google Analytics does is give you a live view of your traffic. You can view who is on your website right now, where they are, and every move they make. This information is key to making live changes on your site.
Other SEO Content Tools to Look Into
I mentioned above that there are dozens of other tools and skills that website owners can also master. I won’t go into details in this guide, but here are some other areas you can look into:
- video design and creation
- link building
- email list management
- social media marketing
- paid advertising
These types of content management can help you grow your audience and retain visitors who will come back multiple times.
As you can see, there are lots of skills that you can learn. If you have the time to dig into them all, you will find success with SEO.
You don’t need to learn every tool and skill required to run a website. If these things are too time-consuming, hiring a professional content editor is a great way to get expert help bringing traffic to your website.
If you have spare time, then WordPress, Canva, Google Search Console, and Google Analytics are four SEO content tools you should learn to bring more traffic to your site.
These four tools help you understand content management, graphic design, and SEO data and analytics. These are good foundational skills to bring more traffic to your website today.