Modern digital marketing techniques can support business growth. Ranging from blogging to social media marketing, businesses have access to various digital tools that can increase their online presence. Just like other internet marketing techniques, link building provides businesses a valuable opportunity to reach new success levels.
Building links involves adding links on your website pages and getting your site hyperlinked on other web pages. Good links from relevant, authority websites can increase your site ranking on Google search engine results page and improve your site traffic. Here are three reasons why you should invest in building links:
Top 3 Benefits of Link Building
1.Increases a Website’s Visibility and Exposure Online
Organic links to or from authority websites can improve your site’s trustworthiness, expand your reach and increase your visibility online. When websites do backlink to your site, it indicates that other businesses are willing to vouch for the uniqueness and quality of your content and its relevance.
Search engines love backlinks as they signal the credibility of your website and the fact that it can benefit its visitors or your target audience. As a result, your website gets ranked higher on search engine results pages.
2.Heightens the Potential of Social Media
Social media likes and shares can boost your site ranking on search engine result pages through social engagement. Social media platforms such as Twitter, Facebook and LinkedIn allow content distribution, leading to engagement of followers. Content with the most likes and shares generate increased traffic to your website.
Google considers the amount of traffic a website receives when ranking it on search engine results. However, it’s important to target the right audience for your SEO, link building and social media marketing efforts to pay. Engage with social influencers and earn backlinks through various social media websites to get inbound links to your site.
Earning and building backlinks are critical to successful SEO efforts. Inbound and outbound links indicate to Google that your site is helpful, relevant and provides premium content on a specific topic or niche. A good link score, anchor text and high quality content can earn your site a top place in SERPs.
Google uses the quality and numbers of links inbound to your website when calculating your site’s link score. If websites with poor link scores link to your site, they can affect your ranking on search engine results. No matter how many times you use a single link to create a backlink to your site, Google only uses it once to calculate your site’s link score.
Therefore, obtain many quality links from different authority domains. Search for relevant, high-quality and authority blogs in your niche to link to your website. Use relevant and descriptive anchor texts to create backlinks to authority websites. A mix of unique, branded, exact match, long tail, naked URLs and partial match anchor texts can create the balance you need to rank higher on SERPs.
Create interesting, fresh, useful, unique and relevant content to attract high-quality backlinks from authority websites. Write content for your audience and optimize it for search engine robots to rank high on search engine result pages.
Creating high quality, targeted content and promoting it across various social platforms are key to link building and earning. With successful link building, you get to enjoy increased recognition, popularity, trustworthiness and visibility.
Contact Ghost Marketing to help build backlinks to your website for higher SERPs ranking.