When you’re a manager of the business, it’s sometimes hard to get a real impression of what your business is like as people behave differently around you. Luckily, there are some ways you can get a better idea of how your business is running using some anonymous tech. Here are some of the things you should be using to monitor your company.
Staff surveys
Often the best way to come up with ideas to improve your business is to ask the people at the heart of your business – your employees. The only problem is many of the methods you might use to ask them how they feel about the business might not give you the accurate data you need to make changes.
Whether it’s in a formal meeting, passing them in the corridor or even sending them an email, they may be reluctant to share their real feelings with you in person. This is because they might worry that they’re seen as trying to cause trouble or looking for excuses why they’re not performing as well as you might hope. It’s important that you give your staff the confidence to share any concerns with you, and the best way to do this is with an anonymous survey tool. By using a business culture survey, like those designed by inpulse.com, you can be sure that you’re getting honest answers to some very important questions. This software even groups certain questions by themes, such as job satisfaction, workload and their relationship with their line manager, so you can see exactly where your business is performing well and where it needs to improve.
Customer feedback
Another great way where anonymity can get you better results is when asking your customers about their experience with your business today. If you get any customer feedback, it’s probably more times than not negative feedback. You might think this is because the majority of customers aren’t happy with your service, but it’s in fact because the majority of people only feel the need to share customer feedback if they’re not happy with something.
On the other hand, you might have customers who aren’t happy with the service they’ve had but are too polite to say anything and might just choose to shop elsewhere rather than mention it to the store. To get a better idea of what your customer thinks of their shopping experience, install a quick customer feedback machine at the exit of your venue. This could be as easy as asking a customer to press a smiley face or a sad face button as they leave. By making this process a lot quicker, easier and anonymous, you’re more likely to get a better impression of what more of your customers really think.
Secret shoppers
If you really want to find out about the experience your customers are getting in your stores, one of the best ways is to send in a secret shopper. Whenever management is in the building, it’s highly likely that your employees will be on their best behavior and you might not get a real impression of how they act normally. By employing a secret shopper, you can get a more accurate review of how your staff treat what they think is just a normal shopper. There are many websites where you can employ an experienced secret shopper to visit your business and receive feedback from them almost instantly online.