Threads, the Twitter competitor created by Meta, is gaining an impressive number of users, with 10 million signups within a mere seven hours, as stated by Mark Zuckerberg, the co-founder and CEO. However, this highly-anticipated service has an interesting condition: in order to delete a Threads account, users must also delete their linked Instagram account, which is required for onboarding.
Threads, an app focused on text-based conversations, has gained significant attention as an alternative to Twitter, which is owned by Elon Musk. Rolled out by Instagram, a popular photo-sharing platform with over 2 billion users, Threads became available to users in more than 100 countries. As a rapidly growing rival to Twitter, it has emerged as the most desirable option so far.
In a Threads post, Zuckerberg shared his vision for the new app, stating, “I believe there should be a public conversations app with over 1 billion people on it. Twitter has had the opportunity to achieve this but hasn’t succeeded. Hopefully, we will.” Zuckerberg also expressed his astonishment at the app’s rapid success, revealing that it attracted 10 million signups within seven hours. He used an emoji to convey his mind being blown by the reception. This remarkable growth rate makes Threads the fastest-growing consumer offering.
Several prominent brands, including Netflix, Amazon, NFL, and Pepsi, have demonstrated their confidence in Threads by signing up for the app. However, notable names like Google, Apple, Goldman Sachs, Morgan Stanley, and Disney are notably absent, at least as of the time of publication, raising curiosity.