Prime Day 2023 is scheduled by Amazon to take place on July 11-12, incorporating exclusive offers for invited customers and introducing ‘Buy with Prime’ platforms

Prime Day 2023 is scheduled by Amazon

Amazon’s annual Prime Day sales event for 2023 has been announced to take place on July 11 and July 12. The company has unveiled a new feature called “invite-only Prime Days deals” where Prime members can request invitations in advance to purchase highly sought-after products that are likely to sell out quickly during the event. Selected members will receive notifications during Prime Day with instructions on how to purchase these items at exclusive deal prices. Additionally, for the first time, Prime Day deals will be extended to third-party websites participating in the Buy with Prime program. This initiative allows Prime members to buy products from non-Amazon sites with the same benefits as shopping on Amazon.com, including streamlined checkout and free delivery.

Prime Day dates are eagerly anticipated by online shoppers, Amazon’s vendors, partners, third-party sellers, and warehouse employees who handle the increased order volume. Competing retailers also pay close attention and often launch their own sales events around the same time. This marks the second consecutive year that Prime Day is held on the second Tuesday and Wednesday of July, indicating a more predictable schedule following disruptions caused by the pandemic.

The timing of Prime Day is significant for Amazon investors, as the event’s revenue will be included in the company’s third-quarter results. Last year’s Prime Day was the largest in history, with over 300 million items purchased worldwide, resulting in a total savings of $1.7 billion for Prime members.

Since its inception in 2015, Prime Day has become a crucial annual event for Amazon, creating a secondary peak season several months after the holiday shopping rush. It also serves as an indicator of consumer sentiment and trends in discretionary spending.

Amazon has announced that Prime Day will be held in multiple countries, including Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the United States, and the United Kingdom. The event will be hosted in India at a later date in the summer, according to Amazon.