itel launches Smart Gadgets to enhance consumer experience

After consolidating its position in entry level smartphone and feature phone segment, itel mobile, the leading smartphone brand from TRANSSION India, has now forayed into the accessories segment by announcing the launch of itel Smart Gadgets on Wednesday.

Designed to enhance and provide a superior smartphone experience to its consumers, the product range offers a complete mobile solution to users which incorporate a wide range of technology and features, itel said.

The portfolio boasts of 14 new products under four categories including power bank, phone charger, car charger, data cable, phone battery, wired earphone, Bluetooth earphone, wireless earphones, wired speaker, Bluetooth speaker and Fit Band.

itel “Smart Gadgets” is built on the brand positioning of “Make Every Moment Magical” for consumers by harping on the relevance that it would make their day-to-day life complete without any interruptions.

The portfolio of itel smart gadgets aims to fuel the aspirations of both aspirers and minimalist set of consumers by providing them with trendy and quality technology at an affordable bracket of price.

The smart gadgets will be available in an attractive price range of Rs 100-Rs 1,999, the company said.

“With ever-evolving lifestyle and technological advancements, there exists a remarkable need for high quality smart accessories in the entry-level segment, especially in tier-3 cities and towns,” Arijeet Talaptra, CEO, TRANSSION India, said in a statement.

“With this launch, itel aims to fulfil the aspirations and desires of its consumers to own smart accessories that not only are relevant for day to day transactions, but also upgrades their smartphone experience to a superior level.”

itel said it has ensured that each product is quality-driven, light weighted, highly portable and equipped with best in class specifications which helps in empowering users to live life on their terms and at their own pace.

itel said its smart gadgets range will be available in attractive colour variants and will go on sale across offline stores starting Tuesday.

“We are confident that the launch of itel Smart Gadgets range will enjoy similar success in India as we witnessed in the mobile handset segment,” Talaptra said.

itel is offering a 12 months’ warranty for its accessory portfolio, ranging from power banks, chargers, fit bands to Bluetooth headsets and speakers.

The brand is also offering a 6 months’ warranty for other accessories in the portfolio which includes batteries, earphones, USB cables.

The service proposition provides an additional benefit of over the counter replacement for selected itel smart gadgets.