Are you thinking about creating an e-commerce or do you already have a website that does business on the web? You know that your online sales strategy cannot be separated from PayPal. Datanyzeís numbers are clear: 63.80% of worldwide e-commerce websites have already implemented the payment system. This is followed by Stripe (19.26%) and Square (2.12%).
Why is HTTPS important?
Since security is a priority for Google, the use of HTTPS is encouraged and now used as a ranking signal (For the moment it is an unimportant signal that influences less than 1% of the searches carried out).
The need for HTTPS for financial transactions is obvious. But why is it also important for any other web-based communication? Google claims that seemingly innocent meta-data can tell a lot about the user. Summed up, these data form a framework that can highly compromise the privacy of internet users. The HTTPS protocol is a shield for the user and the website against active or passive attacks.
For the extra security that HTTPS guarantees, it is highly required for every website that receives some sort of sensitive user input. And with PayPal into the picture, itís a way safer web for money transactions. From eCommerce stores to online casinos and bookmakers, HTTPS and PayPal are the way to go about storing and securing user data. In the betting world, some sites already do accept PayPal as an answer to maximum security for users.
But just what kind of security does HTTPS guarantee? This can be answered by the following three FAQís that users commonly ask:
- Are the people I’m talking to, really who they say they are?
- Has anyone altered the data?
- Can someone see my conversation?
HTTPS means communicating securely on the web with the following things in mind:
- Authentication – Hackers cannot be the people you want to talk to
- Data Integrity – Hackers cannot modify data
- Encryption – Hackers cannot listen to your conversations
HTTPS & PayPal: Little Time is Left for Migration
Because PayPal has updated its security protocols to protect all external connections to its system. It was already discussed last year and now, after several extensions, the company has finally moved on to place the facts.
What does all this mean? If you want to continue selling online using PayPal, you must comply with the new security standards by June 2018. Guess what PayPal is asking from you? To abandon the HTTP protocol and switch to HTTPS.If you have an e-commerce and are considering migration to HTTPS, then you are no longer advised but obliged to do so. Otherwise, you will find yourself canceled by their service. You do not want to wake up with the nasty surprise of finding your transactions have been blocked.
If you are not yet convinced, it is good to remember that since 2014, Google has admitted that it also considers HTTPS as one of the best-ranking factors a website can have for SEO. This allows your website to climb the rankings on the Google search engine results, to the detriment of competitors who have remained with the old protocol.
E-commerce Security: How to Continue Selling with PayPal
Proper strategic planning of an e-commerce website is essential for the security of transactions. It is no secret that consumers are so open to risk. This naivety reaches its peak in the final phase of the decision-making process – the purchase. Customers must always feel safe. Especially at the fateful moment when they are preparing to fill in their credit card details. Fortunately, there are PayPal payments. Itís both fast and reliable. PayPal has had the merit of winning the resistance to change some of the most skeptical consumers in the world.
PayPal is experiencing solid growth and the mission of PayPal has always remained the same: to ensure the highest level of security for data in transactions. The company raised the security bar again with the update to TLS 1.2 and HTTP/1.1 protocols. The change is bilateral, meaning that even businesses are called to do the update too.
If you are not a technician or do not have a developer within your company, the best thing to do is start searching for one. The migration of your e-commerce can be taken to safer shores, especially with the use of the HTTPS security protocol.