Global PC market logs 81.3 million units in Q3 2020: IDC

Led by strong demand from businesses and online schooling in the pandemic, the global traditional PC market grew 14.6 per cent (year-over-year) to reach 81.3 million units in the third quarter of 2020, an IDC report said on Tuesday.

Lenovo led Q3 globally with 23.7 per cent market share, followed by HP Inc at 23 per cent and Dell Technologies at 14.8 per cent market share.

The strong demand led to double-digit growth in the traditional PC market, comprising desktops, notebooks, and workstations, according to preliminary results from the International IDC ‘Worldwide Quarterly Personal Computing Device Tracker’.

Unfortunately, shortages of multiple components, such as processors, panels, and other subcomponents, led to missed opportunity for many vendors.

“The PC industry rode into the third quarter with a sizable backlog of unfulfilled orders,” said Linn Huang, research vice president, Devices and Displays at IDC.

“Given that the shortages have been due more to a shortfall of business planning than a technical glitch, we do not anticipate a sudden surge in capacity. Consequently, this backlog will likely carry into 2021,” Huang added.

The Traditional PC market posted a single digit increase in the Asia-Pacific (excluding Japan) region.

Shipments were driven by inventory replenishments and strong demand for notebooks as end users across the region continued to purchase devices for work from home, online learning, and entertainment purposes.

Consumer demand and institutional demand approached record levels in some cases.

“Gaming, Chromebooks and, in some cases, cellular-enabled notebooks were all bright spots during the quarter. Had the market not been hampered by component shortages, notebook shipments would have soared even higher during the third quarter as market appetite was yet unsatiated,” said Jitesh Ubrani, research manager for IDC’s Mobile Device Trackers.

In the US, the traditional PC market witnessed yet another extraordinary quarter posting strong double-digit shipment growth.