Freecharge launches new features to empower SMBs

Digital payments platform Freecharge on Tuesday launched several features like Paisa Plus, Payment Links, Dynamic QR, Digital Khata and On-demand Settlement for small and medium businesses (SMBs).

Available on Freecharge Business App, Paisa Plus allows small merchants to issue digital shopping/gift vouchers to customers either as a reward or at a discounted price. With these vouchers, customers are encouraged to make a purchase in lieu of a discount or a refund.

The Payment Links tool provides a swift and secure way to send and receive payments. Through this product, businesses can send SMS, e-mail or WhatsApp messages to their customers with a link for making the pending payment.

The consumer, on receiving the link can pay using UPI, cards or netbanking, the company said in a statement.

“In the present scenario when social distancing has set the precedence, such secured modes of payments are eliminating the need of in-person transactions and aiding small businesses continue during uncertain times,” said Siddharth Mehta, CEO, Freecharge.

Freecharge Khata is a customised digital record book of the good old ‘Khata’, which enables merchant partners to maintain an account of all of their customer transactions.
Merchants can easily add customers through a simple mobile verification process.

Once verified, they can give credit and make debits in the customer account and can also send automated reminders to customers to settle their pending credit amount.

“We are hopeful that our customers and merchants would continue to have an impeccable experience on the app which would strengthen the merchant and customer relationship,” Mehta added.

A 100 per cent subsidiary of Axis Bank, Freecharge also introduced on-demand settlement, enabling the merchant to request for payments whenever they want at a click of a button.

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