People spend an average of 5 hours on their smartphones every day. What if there was a way to target people by advertising people near your business?
Good news—there is a new technology called geofence to help you target and reach your customers. Nearly 51 percent of smartphone owners found a new business or product while searching on their phones.
What is a geofence? Let’s explore how geofencing can improve your mobile marketing efforts.
What is a Geofence?
Geofencing is location-based marketing. This type of marketing uses a customer’s mobile device and creates a virtual boundary. It does this by using GPS, Bluetooth, and radiofrequency identifiers.
This marketing strategy places a virtual fence around a geographical boundary. It then creates a digital ad within this virtual fence. This technology is compatible with location-aware, mobile apps.
What Can Geofencing Do?
There are a lot of different ways companies can utilize geofencing. Here are a few examples:
- Boost brand awareness with social sharing
- Suggest products based on the user’s in-app behaviors
- Grow foot traffic by sending a promotional offer when shoppers pass the store
- Capture feedback and improve communication with app users
- Build a fence near a competitor location and give shoppers an incentive to redirect
Geofencing works in real-time, so you know that you are reaching your customers at the right time.
Benefits
You can get improved data with geofencing. You can measure messaging effectiveness and see how often customers visit your business when they are near your business location. You can also see how long they stay.
You can improve your local searches with geofencing. You can target local customers in a specified area and make your message timely and relevant.
Geofencing is very cost-effective. It helps you reach a target audience and you won’t waste money on those that are less likely to buy.
One of the biggest benefits of geofencing is you can personalize your message. You can get valuable information on your population and enhance promotions as needed.
Success Stories
Starbucks uses geofencing and has had great success. They send location-based notifications to app users. These notifications have a special offer at a nearby Starbucks.
Walmart helps shoppers in the store by using “Store Mode.” This feature uses geofencing to help guide customers through the store with location-based coupons.
Getting Started
First, you need to make sure geofencing fits with your app strategy. There are different geofencing companies that can help you find the right strategy to reach your goals.
You will also want to test your software and implement into your app. Be creative with your geofencing. Try different campaigns to see what works.
Get Connected
What is a geofence? It’s a profitable tool that you can use to connect to your customers. Enhance your mobile app with geofencing technology and you can get a competitive edge by hitting your customers with an appropriate message at the right time.
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