Why (and how) Loyalty Mobile Applications drive the best customer engagement results
Did you know that an ordinary smartphone user has about 30 apps installed on their device? Does it surprise you? Probably not. Considering how we’ve all made mobile applications an integral part of our everyday lives, living without them is out of the equation.
What is quite peculiar, however, is that an average retail customer is active in up to 7 loyalty programs at the same time. Therefore, their mobile phone must include at least one loyalty app, right? – though probably more. Why’s that information valuable? Because it demonstrates that loyalty apps are becoming just as life-critical as any other mobile medium.
This is also the reason why some retailers think of loyalty applications as the best channels of communication for driving business. Allowing customers to gain substantial benefits such as discounts and gifts, the apps enable companies to collect clients’ personal data and then use it for various offer personalization purposes – leading to improved customer experience. Still, knowing that it does not take much time for an application to go out of fashion, retailers must keep their apps fresh, attractive, and – in one way or another – addictive. The question is, how?
No one will use an app if its design is difficult to understand. At the same time, it also has to follow the latest trends and be as attention-grabbing as possible – every business person will tell you that we are more to buy with our eyes. Therefore, when developing a loyalty app, we need to find the right balance between it being visually astounding and practical.
Finding the balance on your own, however, is easier said than done. Thus, today’s retailers are joining forces with technology providers whose loyalty management systems incorporate the latest AI/machine learning algorithms that are capable of finding recurring patterns in customers’ behavior. Such innovations prove themselves to be essential when designing a UI that genuinely hits the spot. How? Well, by knowing exactly how customers react to our app, we can make necessary adjustments in no time – making it the best loyalty app out there.
Despite having an exquisite design, a modern loyalty app also needs to serve a particular purpose in the retail environment. For example, it can provide clients with personalized product offers whenever they enter the premises. Also, using the latest in-door navigation techniques, you can turn your app into a virtual guide that directs clients to their points of interest. Plus, there are mobile payments; allowing customers to buy products using discount coupons, loyalty points, and credit cards stored in their loyalty app. Combining all of the above makes in-store shopping experience fresh and exciting.
For the past few years, we’ve been witnesses of the loyalty apps evolution – with some applications becoming more technologically advanced than one could ever expect them to be. And thanks to new features being added to them regularly – such as gamification, for example – they will be, or maybe they already are, a major driving force in digital loyalty.