Ecommerce is obviously an industry that is packed with growth and letting a lot of companies kill it in terms of revenue compared to a brick and mortar store. Certain eCommerce stores are definitely set up for more success than others.
Below are some factors that make certain eCommerce stores more effective in obtaining and keeping customers that boost their bottom line. There are a lot of others to include, but here are a few of the biggest takeaways from great eCommerce stores.
More and more people are ditching their desktop to just shop from their phones. Good brands are realizing this and optimizing everything for a mobile shopper. At the very least, you should have a site that is effective to a shopper from a phone.
It is relatively easy to do this, but if you are not sure then you are in luck. There are eCommerce software development company that could make a huge impact on you if you are not sure.
Fast Load Time
The next thing that I need to point out is that you need a fast load time. If a web page takes too long to load on your store, then I can assure you that you are going to lose a few sales. According to Neil Patel 40% of the visitors leaves your websites if it takes more than 3 seconds to load. Before losing the sale, you might even have them exit from your site while it is loading.
Be sure that your site speed is optimized so that you do not run into problems with a slow website. A few factors that can make a website slow is your hosting service, domain, too many files, and images that are way too big.
Something that can also hinder the trust that a customer has in you is a non-secure checkout. Identity theft and fraud are at an all-time high with cybersecurity, so you need to put their minds at ease.
It takes a bit more work to set up a secure checkout, but it needs to happen. Losing sales because a customer does not feel safe is wasted marketing efforts and will destroy your bottom line.
Strong Back End
Any company can get customers on their site if they can market correctly, but the real key to building a brand and go-to shopping experience is to have reasons for them to come back.
A common way that people use this effectively is with an email list. Building trust and credibility are huge with your customer, and you could turn a one-time buyer into a frequent shopper if you have a strong back end. This also involves treating them right with shipping and making sure that everything goes as planned.
Things like retaining customers, secure checkouts, and a strong mobile website will go far in advancing your eCommerce store to the top of your industry. But do not just stop there, there are so many other aspects to focus on if you want to win in the current climate!