In this article, we are going to answer the question, “What does VOD stand for?” If you have questions about VOD and are interested in learning more, keep reading to have your questions answered.
VOD stands for video-on-demand. VOD is different from traditional video services that require viewers to watch certain videos based on a very specific schedule. Instead, with VOD, viewers can now access the videos of their choosing with the click of a button. With on-demand video, people can choose where, when, and what they stream, making VOD the gold standard for video streaming today.
On-demand video streaming takes place over the internet instead of using satellites or cable, which have been traditionally used to broadcast video. A wide variety of industries benefit from using VOD, especially the entertainment industries. From tutorial videos to live concerts to everything in between, VOD opens so many more opportunities for viewers all around the world.
Advantages of VOD
There are three main advantages of using VOD versus traditional video broadcasting services. The first advantage is that viewers get to choose exactly what they want to watch. With traditional broadcasting services, viewers are given a few select options they can choose from. With VOD, on the other hand, viewers have a near-unlimited number of videos they can choose from, so users won’t be stuck watching a video they are uninterested in.
The second advantage of VOD is that viewers can watch at any time. With traditional television broadcasting, specific video programs are set to broadcast at specific times. If someone wants to watch a movie or television show that is scheduled during a time when they are busy, they won’t be able to watch it. They also can’t control when it will be broadcast again, so there is no way of knowing whether they will ever be able to watch it. This is one of the reasons why VOD is so beneficial to viewers and video content creators.
The third advantage of VOD is that with on-demand video, viewers can exert complete control over the viewing experience. Viewers can play, pause, fast-forward, and rewind the video at any point in time. Because of this VOD-specific capability, viewers never have to miss anything of importance and can rewind and fast-forward as they please.
How Do I Make Money from VOD Content?
We have answered what VOD stands for as well as listed out some of the main advantages of streaming VOD. The advantages of VOD we have provided are mainly targeted toward viewers. As you might have realized, VOD is useful to video content creators as well. With Maestro, monetizing on-demand video content has never been easier. The main ways to monetize VOD content are SVOD, AVOD, and TVOD. Let’s begin with SVOD.
Subscription Video on Demand
SVOD stands for subscription video on demand. With SVOD, users pay a set fee per month or year for access to a video library, which oftentimes has videos that are exclusive to that streaming platform. Popular examples of SVOD would include Netflix or Hulu. Viewers are happy to pay monthly fees for these streaming services not only because of their large library of movies and TV shows but also because they are home to Netflix and Hulu originals, which won’t be found on any other platforms. SVOD is one of the most popular forms of VOD at the moment.
Ad-Based Video on Demand
AVOD stands for ad-based video on demand, and this method of VOD utilizes commercials, advertisements, and product placement to make money through their videos. For example, if a fitness content creator was trying to monetize their videos, they could partner with a fitness clothing company and only wear that brand of clothing in their videos for a fee. This type of product placement is extremely effective and benefits both the video content creators and the sponsor companies. Typically, AVOD content is free for viewers to watch, so long as they are fine with the ads and sponsored products. You can find AVOD on platforms like YouTube, which has a nearly infinite amount of videos with advertisements.
Transactional Video on Demand
Lastly, TVOD stands for transactional video on demand, which means that viewers are required to pay a fee for watching certain videos. This is also called the pay-per-view method. This oftentimes includes either renting or buying a video. Among the different ways to monetize VOD, TVOD is the oldest type of video-on-demand. A well-known streaming platform that uses TVOD is Amazon Prime, in which viewers can buy or rent movies for a set price.
Monetize Your Videos with Maestro
In this article, we have provided some advantages of VOD and different ways to monetize your videos. If you are looking to monetize your VOD content, then Maestro is for you. Not only does Maestro provide typical VOD services to content creators, but live-streaming and live-to-VOD options are also available on Maestro. You’ll be able to fully customize your video page as and view detailed revenue analytics. Sign up for Maestro today to see the power of VOD!