The online business world is growing at an alarming rate, and more and more people across the globe are starting to shop and make purchases online. Did you know that a company’s website convinces 97% of clients’ purchasing decisions? It’s pretty much not even an option to forgo having a site, and furthermore, its not even enough to have a website. You need to have a website that is competitive.
Your competitors are busy making sure their websites are visually appealing, optimized for mobile viewing and SEO, and also chock-full of valuable content that engages their customer base.
As a business owner, you’re busy. You’re managing customer and client projects, their expectations, handling employees, suppliers, and coming up with new products and services to add to your line-up. Figuring out tech mumbo-jumbo and how to build up a web presence is just another thing on your ever-increasing to-do list.
But, having a web presence can’t be ignored. It’s not something you can put off in 2018 now that consumers have come to expect their brands to have a polished, online presence.
How can you get all of the benefits of having a professional website without having to spend time DIYing and getting frustrated?
Simple: you can farm-out the work. If you hire a freelance writer for your online business today, you can reap the following rewards.
Increased Brand Awareness
By having a creative professional craft and publish brand-specific content for your business, you’ll start increasing your brand awareness. A professional writer knows how to put keyword phrases in your content to get your site to rank on Google when a potential customer queries for those keywords and phrases.
Pay For It Once
You pay a professional writer for content one time, but you can keep using it. For example, your ‘About Us’ page is a form of evergreen content. You can have it professionally written, pay for it once, but use it for years. You can do this with certain types of cornerstone content, such as your best-selling product, or white papers and testimonials. Contrast that with PPC advertising methods, and paying for a professional writing service is an economical and affordable investment strategy for your business.
Versatility
Professional online writers can craft an array of content that will integrate nicely into your online platform. For example, a professional writer can do:
- Online articles
- Website content (about pages, biographies, product descriptions, etc.)
- Keyword-optimized blog posts
- Social media posts
- Whitepapers
- Testimonials
- EBooks
- Newsletter campaigns
- Video scripts
- Speeches
- Online courses
The list is endless with what a professional writer can do for your business. Of all the online marketing specialists, professional writers are some of the most versatile.
Thought Leadership
You probably have some excellent ideas you want to share with people, and you’ve also got a lot of expertise and knowledge that can help and benefit your target audience. But, it’s also equally possible that you aren’t the most celebrated writer. Maybe you have trouble organizing your thoughts, or they sound much better in your head than on paper. At the same time, it’s crucial for your customers to trust you, and to differentiate yourself from your competitors.
In this case, you need to hire a professional writer to establish thought leadership. A professional writer can take your ideas, organize them into an easy to understand format, and craft a compelling narrative that readers will enjoy.
For small businesses and newly minted entrepreneurs, running paid ads to get your content out into the online world can be cost-prohibitive. But, you can still build up an online presence without breaking the back. With a professional writing service, you can get well-written, engaging content optimized for web viewers without continually needing to throw money at it. Good web content can be bought once, and used and shared for years. If you want to grow your business and set yourself apart from the competition, hire a professional writer today and take your company to the next level.