3 Ways to Build Trust Between You and Your Online Customers
When you run your business solely online, it can be hard for some customers to put a face or personality to your brand and to fully trust you. But for a business, building trust is necessary if you want customers to be comfortable working with you and using your products or services. Luckily, there are quite a few things you can do to help instill this sense of trust and build a real relationship with customers online. To show you how, here are three ways you can build trust between you and your online customers.
Build A Good Customer Service Team
Whether your customers just have a question about your business or they have a problem they need addressed, one of the first ways they going to speak with someone from your company is through your customer service department. Knowing this, having a great customer service team is vital. According to AJ Agrawal, a contributor to Forbes.com, starting your business off with quality customer service representatives is going to help forge more trust between you and your customers. Especially if you don’t have to work against any previous bad customer service experiences had with your company, this can be a great way to build solid trust.
Use Trusted Logos
For your actual website, you can have a lot of trust built by simply using the right logos throughout your webpages. According to Ben Jacobson, a contributor to HubSpot.com, using logos from certain social media platforms, of well-known partners or sponsors you work with, or of security companies you employ can help you prove to your visitors that you’re a reputable business. However, you should only use logos from companies that already have a good reputation on their own so that their reputation can rub off on you. If you tout that you’re associated with a brand or company people don’t typically trust, that can have a negative effect on you as well.
Have A Quality Product or Service
Once someone decides that they can trust your business enough to make an order from you, it’s now up to you to prove that they made the right choice by giving them a quality product or service that they will love. Thomas Smale, a contributor to Entrepreneur.com, suggests that you put everything you sell through rigorous testing to ensure it’s top quality for your customers. But in the instance that they don’t like what they ordered, be sure you include an invoice or receipt with instructions on how to send back the product as a return.
To help build more trust for your online company, consider using the tips mentioned above to create a better relationship with your visitors and customers from here on out.