Have you ever wonder how many buyers purchase goods only after watching a video or want to learn about a brand, its services, products specifically from video ads? The answer will be obvious ó a lot. So, if you donít know how to improve your existing strategy or your business needs some new channel of advertising, then it is time to consider a cooperation with an Internet marketing agency that offers video production. For entrepreneurs in Sydney, it can be the only solution to stand out from the crowd, especially if it is hard to cut through the noise and win the Australian competition.
It will be fair to notice that communicating and interacting with a target audience through video format is a reliable way to create an emotional connection with a brand. This type of advertising has already become the dominant channel of promotion. Lots of famous companies use animations or explainer videos. Analyzing the market, it is possible to notice that sales of such companies go up. The key benefits of launching a video campaign:
- by placing videos on your website, YouTube channel, and other platforms, you automatically become visible to tens of thousands of people 24/7, 365 days/year;
- video content helps to spark feelings, establish a trustful relationship and boost conversion rate in a short period;
- through competently created video, it is possible to engage everyone, even unmotivated buyers, and increase purchase intent;
- this ad tool enhances SEO or AdWords CTR (click-through-rate), leaving your competitors a few steps behind;
- videos get the point across, as it is a way to share a big amount of information for a short period and explain quite complicated processes and complex concepts in a clear and even fun way;
- with the high share ability of videos, especially in social networks, entrepreneurs can organically reach a broader audience and spread a message like wildfire.
Are these arguments enough to be convinced that video advertising is a must-have of a robust strategy of Internet marketing? Sydney businesses that have not yet developed the ideal promotion tactics should immediately analyze all the advantages and think maybe they lack this particular megatrend.
Criteria that determine the quality of video offered by an internet marketing agency
First seconds matter. Youíve got only 3-5 seconds to grab the attention. During this time, the viewers will decide whether they want to watch the video to the end. By making the beginning intriguing, vibrant, and dynamic, you increase the probability of converting a viewer into a loyal customer. In this way, you have to explain to people why they should be interested in you immediately.
Video length. The duration of the video should be at least 20-30 seconds. It is the time needed for information to be kept in long-term memory. At the same time, donít make it too long. There is no ideal advice on the length of the video. Everything depends on its type and goal. You must entrust this task to specialists. They will select the optimal length of the advertising video and write a script for better performance.
Donít forget about storytelling. Every decision of a buyer is influenced by emotion. That is why a story you will share in the video will sell your proposal. Through a story, you can pass the message in an impactful method. Thus, clients will identify your brand easily. Using storytelling in a video will strengthen any marketing campaign.
Mobile-friendliness. Optimizing video content for mobiles, you wonít isolate traffic that comes from mobile devices. It can be quite challenging. However, there are some tips on how to do it. The text must be large and legible. It has to be as short as possible and try to make it more vertical. Before placing it, preview the video on mobile to be sure that the needs of users are met.
Video advertising with a high conversion rate is not easy to create. But complying with the presented above requirements, there is a high chance to become worthy of note. Remember, before investing in video creation and generally in Internet advertising, Sydney entrepreneurs must define all objectives and draw up a plan according to them. Otherwise, the budget will be wasted. So there is no right to make a mistake. And finally, to avoid failure and not harm business, it is extremely vital to choose reliable and competent experts.
Cooperating with a full-service internet marketing company
A full-service digital agency is an ideal choice for those who want to create ads using the most modern design solutions and choose among different options of video types (a hand-drawn animation, video with 3D components, explainers, YouTube series) that will be created by specialists with outside the box thinking who takes in the account all details. How to find such a company?
First of all, take a look at the site that represents this agency on the Web. If they offer quality promotion of your business, it means they should be great at advertising themselves too. Check whether they have implemented a video campaign. Apart from assessing the level of team skills, it will also demonstrate how the team achieves set objectives, what equipment it uses, what methods of influencing clients’ minds it prefers. Examining the range of services is the next step on the list. Sometimes, for accomplishing business goals, it is required to invest in a few directions in marketing services. Sydney entrepreneurs not necessarily have to cooperate with multiple agencies and studios. It will be enough to choose those experts who can satisfy all expectations and needs. So, in addition to video creation, there are other digital spheres without which it will be hard to prosper and be financially successful:
- Site development and maintenance
- Search Engine Optimization (SEO)
- Contextual advertising (PPC)
- Social Media Marketing (SMM)
- PR and Search Engine Reputation Management (SERM)
- Email Marketing
If you want to reach a wider and more specific audience using digital platforms that provide advanced targeting capabilities and generate more real customers, then Sydney businesses can choose LuxSite. For a team of experts in Internet marketing, Sydney competitive environment is not an obstacle to help your business grow.