As an entrepreneur, I’ve started many businesses. Some failed within months, others lasted a year or two, but one was a huge success! What was the difference? Well for one, it was my true passion – something I believe I was meant to do in life.
What was the other thing? I had a website. I wholeheartedly believe that my business’s success was attributed to its online presence. E-commerce opens your business to a larger client base and increases your potential sales exponentially.
Let’s create an example: pretend you’re a family-owned restaurant in a small town. Now, imagine that you don’t allow for to-go orders and your phone number is only for reservations. Do you think you’re completely taking advantage of your market?
The answer is no. Without a website, local customers cannot look up your menu, hours, prices, or fill out to-go orders. I’d imagine if there’s a restaurant near you that does all these things you’d be put out of business in no time!
Alright, so you need a website to help run your business, where do you start? Making a website is hard; you have to learn how to code, and all of these website building platforms are just too expensive!
What if I told you it was actually a lot easier than you think? Allow me to introduce you to Mobirise – an entrepreneur’s best friend.
The Best Website Maker on the Market
Mobirise is a free, offline website builder software for just about any member of any industry. Whether you’re an up and coming hip-hop artist or the Chief Technical Officer of a large financial firm, Mobirise has a template for you.
In terms of accessibility, Mobirise Website Maker can be used by just about anyone, no matter how technologically-savvy you are. The comparison I like to use is that if you can build with Legos, you can build a website on Mobirise.
Much of Mobirise’s accessibility is owed to its minimalistic approach. The interface, as you’ll find, is easy to read and lacks unnecessary elements.
Now that you know a website isn’t an impossible overpriced milestone, I want to help you get one started. Here’s a friendly step-by-step guide to building a website with Mobirise:
Building a Website using Mobirise Website Maker
Step 1: Begin the process by downloading Mobirise from this link. Mobirise is free and has a version for both Mac and Windows.
Step 2: Next, you want to locate a theme to use for your website. Mobirise Website Maker has a variety of professionally designed themes that sell for $49 each. However, you can take advantage of their current sell to pick up all of their themes and extensions for just $99 bucks. Once you’ve found a theme you like, we can get started.
I’ll be working with the “CosmetologyAMP” theme for today as I build a website for a makeup artist.
Step 3: Now, you should see an empty website screen that we can begin populating with blocks. At the bottom right of the screen, click on the “+” button. From here, we can select a menu block for our website. Menus serve as the backbone of websites, allowing users to locate all of the accessible tabs and information.
Step 4: After you’ve picked out a menu, click on the “+” again to add our header. When a user visits your website, the header is usually the first thing to catch their attention. Pick out one you like, and we can move on to the next section.
Step 5: Alright, we’re starting to get somewhere. Click on the “+” again and start browsing through the feature/content blocks. Since we’re just creating a starter website, just pick 2 and add them.
Step 6: Because we’re working from a template, the website isn’t going to be unique to you until we edit. Editing blocks in Mobirise is easy, simply click on any text or image and it’ll allow you to edit it on the spot. Following the pop-up tooltips is easy because Mobirise is minimalistic.
Simply switch around the text and images to fit your business and once you’re satisfied we can get to publishing!
Step 7: To publish your website, click on the “Publish” button in the top-right. This will prompt you to save your webpage. Create a folder on your desktop and call it “My Website”, save your website to this folder.
Once saved, you’ll need to utilize a web-hosting service to bring your website to the web. These services are inexpensive and much better than utilizing popular website maker apps.
That’s it – your website is now live, and you didn’t even need to learn to code or spend your life’s savings!
Pros & Cons
- Completely Free with the use of basic themes.
- Easy to edit, 0 technical experience required.
- Paid features are significantly cheaper than competitors.
- Offline access, no internet connection required.
- Mac and Windows versions.
- Built-in mobile optimization for all websites.
- The requirement of an external web-hosting service.
- The pay-wall might be an inhibition for some.
- Backend hosting can sometimes make small edits more complicated to publish.
When starting businesses, we often find ourselves making excuses. Platforms like Mobirise help us realize our dreams without unwanted complexity. Most website maker software are expensive, difficult to use, and charge over $300 for hosting alone! Thanks to Mobirise, we no longer have to worry about emptying our wallet or straining our brain to take advantage of e-commerce.