Twitter: New Policy to combat Spam and Duplication of Tweets

Twitter is rolling out a new “Copypasta and Duplicate Content” policy to explain how the platform works to combat spam and duplicative content.

For context, copypasta guides multiple people’s attempts to duplicate content from a source and share it widely.

The social media giant first asserted in August 2020 that it would limit the visibility of copypasta tweets and is now emphasizing what it considers to be a violation and what action is taken to limit the visibility of such violations.

The Twitter Inc. logo and signage are revealed at the company’s headquarters in San Francisco, California, the U.S., on Friday, Sept. 13, 2013. The San Francisco-based company filed confidentially with the U.S. Securities and Exchange Commission through a strategy that will keep sales and profit data under wraps until shortly before a roadshow to market to investors.

An example of a violation is identical or near-identical content tweeted by an individual or several accounts. Another example is a duplicate or copy-pasted tweet that Twitter believes will “disrupt the experience of others.” Twitter notes that it won’t limit the visibility of retweets or tweets that include current content alongside unique content or commentary.


If Twitter finds a violation, it will make the tweet ineligible to be featured in Top Search and Trends results. It also won’t suggest the tweet in timelines of users who don’t follow the account that sent the tweet. The tweet may also be down-ranked in replies and banned in email recommendations. Twitter says that duplicate content or copypasta Tweets remain observable to users who follow the Tweet author.

“On Twitter, copypasta or duplicative content can be a block of text, photo or a combination of content that has been copied and pasted, or duplicated by any means across the platform,” Twitter traces on a support page for the new policy. “While copypasta or duplicate content is a tactic for propagating a message, and is used for a wide range of purposes, it can be repetitive, spammy and disruptive to people’s experience on Twitter.”

Twitter mentions that duplicative content can also artificially amplify content and possibly manipulate the platform’s Trends and Top Search results.

Copypasta or duplicative Tweets on their own don’t show to tweet removals or account suspensions. However, they are subject to review and enforcement under Twitter’s platform manipulation and spam policy. For instance, Twitter may move toward a reduction or permanent suspicion when accounts use automation or scripting to publish duplicative content. Another example where Twitter may take action is when most of an account’s content primarily consists of repetitive content.

Anyone on Twitter can report potential policy violations by selecting the “Report Tweet” option available through the three-dot menu next to a tweet. You’ll be asked to choose the alternative that best describes how a tweet is suspicious or spam.

Tweets are publicly observable by default, but senders can restrict message delivery to only their followers. Users can mute users they do not expect to interact with, block accounts from viewing their tweets, and withdraw funds from their follower list.

Users can tweet thru the Twitter website, compatible external applications (such as mobiles), or Short Message Service (SMS) available in certain nations. Users may subscribe to different users’ tweets—this is comprehended as “following,” and subscribers are understood as “followers” or “tweeps,” a portmanteau of Twitter and peeps. Other users can forward individual tweets to their feed, comprehended as a “retweet.”

In 2015, Twitter established “quote tweet” (originally called “retweet with comment”); users can also “like” (formerly “favorite”) individual tweets, a feature that lets users add a comment to their retweet, nesting one tweet in the other.

The counters for “likes,” “retweets,” and answers appear next to the individual buttons in timelines, such as on profile pages and search outcomes. Counters for likes and retweets exist on a tweet’s standalone page too. Since September 2020, quote tweets, formerly known as “retweet with a comment,” have their counter on their tweet page.

Until the legacy, a desktop front end that was finished in 2020, a row with miniature profile pictures of up to ten liking or retweeting users were displayed (before documented implementation in December 2011 overhaul), as well as a tweet reply counter after the according button on a tweet’s page.