Do you ever think that you would be far ahead of the marketing profession curve if you had some tools to make the whole process easier? Well, there are. You may have heard about some tools, but you may never have heard of others. With the constant changes in the digital marketing scene, you will get confused picking one tool over the others hence this smart guide.
- Social media marketing tools – HootSuite
If you are a marketer for a leading top injury lawyer, they will want to know your social media plans. You should have at least one tool like HootSuite. HootSuite offers you the easiest way for you to schedule posts and also to check/ monitor all your social media accounts from one place. You can set up streams for scheduled messages as well as mentions, comments, and posts.
At the same time, HootSuite lets you message a member of your team for them to send a reply later.
- Email Marketing – HubSpot Sales
HubSpot Sales, previously called Sidekick is perfect for email marketing. It allows you to see who opens your email and when they do. Also, this tool lets you pull up the contact’s professional history, their company information, their latest tweets and you can also schedule emails.
- SEO and Content Management – Google Keyword Planner
With SEO and Content being important elements in your ranking, you have to get the best tool to help you manage things. The Google Keyword Planner does all that by allowing you an opportunity to check the keywords that work best for your marketing campaign. With this tool, you will get information about how frequent that keyword gets searched and if there are changes in the searches.
- Analytical and Data Tools – Google Analytics
Marketers swear by Google Analytics because it gives insights of everything that needs monitoring in digital marketing. With Google Analytics, you will be able to tell more about your website’s performance, the most popular keywords, your audience demographics and the actions taken to your page by visitors among other tools.
- Visual Design – Canva
To create the most beautiful photos using the latest drag-and-drop technology, you will need Canva. This design tool lets you choose one of the many templates available online which you can then customize to meet your needs. Canva also allows you to customize the branding section using your fonts, colors, and logos.
Finally, you can get Basecamp for project management and LeadPages for landing pages.