Businesses that have not yet stepped into the digital era are losing a lot and many are starting to realize this. Entrepreneurs begin looking for the best way to create digital solutions to act as online counterparts to their traditional brick and mortar business, or in other words, a website. A company that deals in selling goods and services will most definitely be in need of an online shop. Creating such a digital platform might sound like a daunting task, but in reality it’s not that complicated. Using Shopify themes is a great way of making your job a ton easier.
Appearances matter (a lot)
If you thought you were just going to create a bare boned website with just the minimal visuals, you are mistaken. Appearances are very important when it comes to an online platform. People will almost always hit the Back button in their browser if your homepage looks terrible. It’s not so different from a physical store, where the manner in which you present yourself affects your sales. You might think that hiring a specialized designer and working on an original concept will set you back significantly, but the truth is that you can find amazing website themes online. For instance, you could just browse to see the best shopify themes 2017 has to offer. Shopify themes offer the advantage of looking like professionally designed layouts, but without all the hassle or extra people on the payroll.
Using Shopify themes on private hosting
While it might be cheaper to get hosting on a server shared with multiple other websites, it’s never a good idea to do so. The money you save in short term might come back to bite you tenfold in the near future. You have full control over your website but you can’t control your neighbors or your landlord, in this case the host owner. Make sure to get hosting on a private server that you have all to yourself, in order to avoid any security or bandwidth dilemmas which can cripple your website. Also, make sure to use a service provider that is trustworthy, not just go for the one offering the cheapest deal. Having a stable platform in combination with using Shopify themes gives you a tremendous head start in both style and functionality.
Research and pay attention to SEO when choosing your Shopify theme
SEO is Search Engine Optimization and it refers to managing your website’s appearance, content and keywords so that it is favorably positioned on Google’s search results page. Getting as high up as possible is your ultimate goal, and for that you need to research the best ways of manipulating SEO. Alternatively, you could hire a professional SEO boosting company to handle your website’s SEO efforts. They bring valuable qualities to the table such as experience in the field and saving you a lot of time. Just remember that the way in which a website looks, the layout it uses and the themes it displays, these are all elements that count as SEO as their efficiency is subject to public opinion, so make sure to vet your Shopify theme for SEO pertaining to your website’s specific needs.
Don’t stretch yourself thin and use Shopify themes to stay focused
Let’s revisit our previous example of opening an online shop or web store. It is already established through the nature of this example that your website will feature a store section. However, you might feel tempted to also offer a Blog section, and a News section. The next thing you know, you have three or four more ideas in your head about what can be added to the site. This is the wrong approach because you’re stretching yourself too thin. When you start out, it’s imperative that you focus on your main offering , in this case the store. Once your platform is fully established and gains some traction in terms of visitors, you can start thinking about other features and implementations. Shopify themes are great because they let you use the theme itself as a guideline for keeping things simple. You can use a simpler theme in the beginning, which provides support for just the basic functions your website needs.