The advancement of technology and the easy accessibility of smartphones has led to the rise of mobile app developments. Stakeholders in various sectors have awakened to the fact that they can perform way better with the incorporation of apps as part of their marketing strategy, And that’s why they are spending a large percentage of their investment on it. So if you live and breathe technology, or if you’re considering getting an app for your business, ensure the development platform meets your needs. Feeling confused? Here are a few starter tips to point you in the right direction.
1. What’s Their Market Share?
If you find yourself torn between picking certain platforms, gaining a clear understanding of their market share should be the first way to help you out. For instance, deciding between Android and iOS depends on a lot of factors. While the initial take up 80% of the current market share, the latter still has around 14% and that doesn’t put it completely out of the market. If anything countries such as Japan, USA, and Australia have a preference for iOS. So if that’s your major target, then it’s advisable to work with it. On the other hand, if you’re looking out for an audience from the large parts of Asia and Africa, then Android would make the best option. You see, none of these platforms are useless. They each have their outreach. Maximize on that.
2. Your Content
Which content will you release to the public via your app? If you thought every platform is good for any information, you’re mistaken. Instead, take your time to research what holders of these mobile phones like exploring. This is believed to be based on the convenience they provide. You will, for example, realize that individuals using Apple mobiles and tablets, like using a variety of apps to ease their everyday activities. Examples of these include ones dealing with entertainment, fitness, education and social media. But for the Android users, what matters most are the social media apps. And it’s for this reason that you shouldn’t ignore the content of your creation.
3. Seamless Integration With CRM and ERP
When choosing a framework for your application and you realize that you need one with the ability to integrate ERP and CRM, then you should rest easy. This is because most, if not all, platforms are designed to accommodate this. What can hold you back, in this case, is your preference.
4. Cost Saving
When it comes to the development of applications you’re supposed to pay according to the power you’re bound to receive. Therefore, in most cases the more you pay, the more control you enjoy. So if you’re just starting out with simple apps and wouldn’t mind using an open source, then it’s advisable to go for cheaper options such as Cordova. But for custom-made Xamarin is the ideal pick. Typically, if you want to come up with separate native applications, then be ready to dig deeper into your pocket.
5. User Experience (UX)
If it were up to me, this would be the number one consideration for any serious business app developer. Why? Well, because it typically determines the success or failure of the launch. So as much as it’s important to consider user interface, that’s how attractive the design is and the general layout, you should concentrate on other features as well. For instance, how easy is it for users to open them and how fast do they load?
Additionally, this also includes how effective the performance of the app is, how useful it is to the target audience, and the relevance of the features with the products/services at hand. So in other words, there is no way the user interface can function successfully without the presence of complementing user experience. Think about that and avoid complexity. Simplicity is the new trend.
6. The Security Controls
Always be on the lookout to ensure that the application development kit comes with an inbuilt security control system. While this seeks to ensure the safety of your work, it also enables great governance and audibility. You definitely don’t want to miss out on this one or else things could go south.
7. The Demographics
Just like any other product, you will have to work with a target market in mind. It could be a large audience such as a country or localized ones such as municipalities. That’s why it shouldn’t surprise you when you come across service providers with tag lines reading mobile development in the Phoenix area and the likes. As this could only mean that they understand the area better and are in the best position to answer questions regarding the audience. For instance, are they from the upper, middle or low class? Androids, for example, are pretty affordable, they are commonly used by the lower, middle, and part of the low-class internet literate individuals. As for iOS, it’s for the upper middle and the upper class.
Still, on demographics, most older people prefer using Android mobiles mainly because of their simplicity to operate. This leaves the iPhones to the youth. So depending on your objectives, you should be able to choose between the two. Remember, Android offers a majority of Apps for free for its users, so feedback isn’t a priority for the majority of them. Hence, if your main focus is collecting reactions, then you better look elsewhere.
8. Generation Of Income
From the above-stated arguments, you should be able to conclude that it isn’t easy to expect revenue from Android Apps. This is because the majority of them are offered free-of-charge, so you will be expecting too much if you think yours will be different. For income, it makes more sense to choose iOS because most of its users are willing to spend cash buying application. This is so especially if your application doubles up as your main product.
9. The Launching Process
If a quick approval process is what you’re searching for, then you might want to settle for Android. This is because, Google Play has fewer requirements as opposed to App Store, which can be quite frustrating.
Mobile applications are the real deal nowadays. It gets more essential, especially if you’re in business and would love to reach out to the majority of the smartphone holders’ population. But if you want to gain heavily from your investment, then you should carefully select the development platform you’re going to use. Consider its market share, cost-saving capabilities, the simplicity of the launching process and the demographics of your target market.
Image Credits: Mobile from Preto Perola /Shutterstock