Handle Slow Loading Website & Lower Google Rankings

Nobody needs to make their website load slowly, but many of the most popular features found on websites are responsible for eating up lots of bandwidth and slowing your website down.

Ask yourself these questions to know your natural position. For example, is your business website operating excruciatingly slow? Have you dropped rankings due to Google’s page experience update?

Slow Loading Website

Don’t let slow load times withdraw from your enterprise success by optimizing following features that are lagging down your website.

Analytics tags

Whether you’re employing Google Analytics or some other form of web analytics software, the possibilities are you’ve installed tags on the site. The dilemma is that they may be slowing down your website without returning any valuable information.

To make sure these tags aren’t hurting your visitors, try disabling them for a few weeks and notice if there are noticeable alterations. If not, view into substituting them with something more lightweight.

Analytics settings like Google Analytics also understand what happens after users leave your site so that it can get notable resource-intensive. If you don’t want to know where your guests go once they’ve moved from your site, then contemplate removing those options from Google Analytics as well.

Overstuffed HTML

Every web page is indeed made up of code, but not all code is designed equal. Too many code issues in slow load times, which influence how quickly your website arrives at visitors.

The extra code you hold on a page, or in an application for that matter, the more potential it loads. It is because it takes spare time for servers to treat data and transfer it back and forth.

This can create problems on some more potential computers and mobile networks too. Some scripts are even massive without being functional—they take up space. If you discover yourself using many features with HTML coding, do yourself a favor and see if there are any plans to streamline your site so you don’t go overboard with additional code.

Slow Loading Website

Unprofessional jQuery

While jQuery is an excellent tool for creating interactive elements, it’s easy to go overboard with it. Loading unnecessary features, primarily poorly written ones, can curb down your website and eventually irritate users. To withdraw excess jquery lag, only load elements you require to use, optimize your code by refactoring or revising it in traditional JavaScript when feasible.

CSS & Poor stylesheets

Stylesheets can accommodate anything from JavaScript to pictures but are usually related to format text. They are essential for web pages, but too many CSS styles will stall down your website’s page load rate.

The more data there are, and thus more HTTP offers for each page view, will improve response time. Once your site develops big enough or experiences a lot of traffic, it may be worth investing in a content delivery network (CDN) to store assets closer to where they are being accepted. Also, consider using a Critical CSS service.

These tools combine multiple stylesheets to minimize download size and only essential display information when loading a page. And consider switching unused plugins and substituting them with similar services to decrease bloat on your hosting ecosystem.

JavaScript-based functionality

Software applications require to be written in javascript for practice on websites. The obstacle is that javascript is less efficient than server-side languages like PHP and Java, which means your visitors will spend more time waiting for your page to load.

That’s not only frustrating, but it’s terrible for SEO, too—people won’t keep their window open if it takes too long to load each time they come back to visit. So use javascript sparingly if you can improve it. If you must have a javascript component on your website, ensure it’s one of these:

Google Analytics: For tracking site routine and getting data about users to develop conversion and customer retention rates. It has no functional benefit for visitors but allows you to see what people do when they get there.

Form submissions: There is no practical advantage for visitors to offer forms via Javascript—it just seems quicker because there’s no visual feedback till after they tap submit.

Embedded maps or multimedia content: Maps take longer to load than other media representations because geolocation requires calculations with external servers.

Slow Loading Website

Social media buttons

Social media buttons can take up precious space on a webpage, so employ them sparingly. Instead, utilize controls, mainly if they contribute to user experience—if they’re boring or don’t attach much value to your content, find a different way to engage users to share.

Before you attach any new features to your site, question whether it improves usability and delivers it easier for users to achieve what they came there to do.

There are a plethora of social sharing tools available for WordPress that won’t clutter up your pages. Pick one carefully and dodge, throwing all sorts of buttons onto each page in an endeavor to be social. Unfortunately, that will confuse readers and does little more than increase load time.

Big un-optimized images

We all like our content best, but make sure you’re not creating extra weight with large, oversized images for your website. It will not only slow down your page speed, but it can also negatively affect search engine results.

Just think about it: do you demand that 800 x 600 image? Probably not… Try to restrict file sizes of images to around 100KB and apply an image editor if needed. And treasure: ‘Save For Web’ is your buddy! Use it liberally while uploading or modifying images to decrease their size before uploading them to your website or gallery.

Also, like a bright tip, always warrant optimized images before adding them to your WordPress media library. If they aren’t already PNGs (or JPEGs), there are plenty of online tools such as TinyPNG and Lossless JPEG, which will dramatically reduce their file size without sacrificing quality.

Ad code

Like flashing animated GIFs and auto-playing videos, ad codes may draw in clicks and views, but they can also slow down your website and reduce conversions. If you aren’t sure what you should remove from your site, check out Google Webmaster Tools for guidance.

Many tools are now mobile compatible, including popular browsers Google Chrome and Mozilla Firefox. Make sure all web pages load quickly on mobile devices too!

If you have an eCommerce business or use third-party apps that place ads on your website, consult with a knowledgeable website designer or developer to avoid speed bumps.